Brand Tone

Professional, Authoritative, and Collaborative

Brand Values

• •Quality and Safety
• •Innovation
• •Animal Welfare
• •Education
• •Integrity and Trust

Best Practices

• •Always Target the Veterinarian: Write for vets, not pet owners. Use professional terminology and focus on benefits relevant to their practice: clinical outcomes, patient compliance, ease of prescription, and practice efficiency.
• •Lead with Science and Evidence: Back up all claims with data, research, and references to quality standards (e.g., VMD authorisation, cGMP compliance). This builds trust and reinforces the brand's authority.
• •Use the Language of Collaboration: Employ words like "partner," "collaborate," "support," and "together." Frame BOVA as an extension of the veterinary practice, working toward the shared goal of improving animal welfare.
• •Maintain a Professional and Measured Tone: Avoid overly emotional language, hyperbole, or casual slang. The tone should be confident, knowledgeable, and serious, reflecting the medical nature of the business.
• •Highlight the "Why" (Animal Welfare): While the copy is for vets, the underlying motivation should always circle back to the ultimate beneficiary: the animal. Connecting innovative formulations to better patient outcomes (e.g., less stress, successful treatment) adds a powerful, mission-driven layer to the professional messaging.

Social Perception

Reputable and Trusted Partner, Problem-Solver, Scientific and Credible

Copy Examples

• •Headline: Advancing Feline Care: A Deep Dive into the Clinical Application of Compounded GS-441524 for FIP. Body: Join Feline Specialist Dr. [Expert's Name] in our next BOVA Scholars webinar. We will explore diagnostic protocols, treatment regimens, and recent clinical data from our partnership with Stokes Pharmacy. Empower your practice with the knowledge to confidently manage FIP. Register for free CPD credits. Hashtags: #BovaScholars #VeterinaryCPD #FelineMedicine #FIP #VetEducation
• •Headline: When Licensed Options Aren't Enough, Partnership Provides a Pathway. Body: Compliance challenges with a canine patient? Our made-to-order compounding service can help. From palatable flavors to alternative delivery forms like transdermal gels, we collaborate with you to create a formulation that fits your patient's specific needs. Learn more about our specials manufacturing. Hashtags: #VeterinaryCompounding #AnimalHealth #VeterinarySolutions #BovaUK #SpecialisedMedicine
• •Headline: Quality isn't just a standard. It's our foundation. Body: As a VMD-authorized 'Specials' Manufacturer, every formulation that leaves our facility is backed by a rigorous quality assurance system. For your patients and your practice, there is no compromise. Prescribe with confidence. Hashtags: #VeterinaryPharmaceuticals #QualityAssured #AnimalWelfare #Bova
• •Headline: BOVA and Stokes Pharmacy: A Partnership to End FIP in the USA. Body: We are proud to exclusively partner with Stokes Pharmacy, bringing our clinically researched GS-441524 formula to veterinarians across the United States. This collaboration is a landmark step in providing a safe, legal, and effective treatment for a once-fatal disease. Hashtags: #FIPWarriors #VeterinaryPartnership #AnimalHealth #StokesPharmacy #BovaGlobal
• •Headline: Beyond the Tablet: The Role of Transdermal Gels in Feline Pain Management. Body: Medicating cats can be a challenge for owners and a welfare concern for patients. Our latest blog post explores the pharmacokinetics and practical benefits of transdermal drug delivery for chronic pain conditions. Read the full article on the BOVA Scholars portal. Hashtags: #VetBlog #FelineCare #PainManagement #CompoundingPharmacy