Brand Tone

Youthful, trendy, and aspirational; communication is friendly and casual, using colloquial language and emojis to connect with a younger demographic, creating a sense of accessible style and everyday glamour.

Brand Values

• •Affordability
• •Style Accessibility
• •Community
• •Customer Service

Best Practices

• •Maintain a Youthful & Energetic Voice: Use emojis, exclamation points, and popular slang relevant to your target audience to keep the tone light, fun, and engaging.
• •Focus on the Lifestyle: Do not just sell clothes; sell the experience. Frame products around events and feelings—like "perfect for vacation" or "your go-to confidence boost"—to create an aspirational connection.
• •Highlight Affordability & Value: Consistently mention "affordable prices" or "style on a budget" to reinforce a key brand promise. Promotions and discounts should be communicated with a sense of urgency and excitement.
• •Engage with Questions: Encourage interaction on social media by asking questions in your captions (e.g., "How would you style this?," "What are you doing this weekend?"). This builds community and makes the brand feel more personal.
• •Be Consistent Across Channels: Ensure the tone, from email subject lines to TikTok captions and website descriptions, is uniform. A customer should have the same brand experience whether they are shopping on the site or scrolling through their Instagram feed.

Social Perception

Polarized: seen as a go-to for cute, trendy, and affordable clothing appealing to shoppers looking for the latest styles without a high price tag, cultivating a community through active social media. Negatively perceived by some consumers due to product quality issues and lack of transparency regarding rebranding wholesale items, leading to allegations of "cheap" quality and being overpriced for actual value.

Copy Examples

• •Your weekend just got a major upgrade. ✨ Meet the 'Sunset Dreamer' dress. Perfect for brunch with the besties or that date you’ve been looking forward to. Tap to shop before it’s gone! #BoutiqueTallulah #OOTD #DressObsessed
• •🚨 20% OFF Everything! Your closet called, it needs a refresh.
• •3 ways to style our new ‘City Girl’ blazer. From coffee run to happy hour, we’ve got you covered. Which look is your fave? 👇 #StyleHacks #BlazerOutfit #TallulahStyle
• •New Arrivals Just Dropped | Trendy. Affordable. Unforgettable. Shop The Collection.
• •Tired of having 'nothing to wear'? Discover Boutique Tallulah's collection of must-have styles that won't break the bank. Fast, free shipping on all domestic orders! Shop now and find your new favorite outfit. [Shop Link]