Brand Tone

Chic, Approachable, and Inspiring

Brand Values

• •Style & Aesthetics
• •Quality
• •Modern Femininity
• •Customer Connection
• •Curated Selection

Best Practices

• •Develop a Brand Voice Guide
• •Know Your Audience
• •Consistency Across Platforms
• •Focus on Why Not Just What
• •Review and Refine

Social Perception

Fashionable Destination, Good Eye for Trends, Visually Appealing, Community-Oriented

Copy Examples

• •Meet your new obsession. ✨ Our latest collection just dropped, blending timeless elegance with that modern edge you love. Which piece is calling your name? #SohaStyle #NewCollection #ChicFashion
• •From desk to dinner, effortlessly. Discover how to style our signature blazer for a look that’s both polished and perfectly you. Because true style is versatile. #StyleInspo #SohaAndCo #VersatileFashion
• •At Soha & Co., we believe that what you wear is a reflection of who you are. We carefully curate pieces that inspire confidence and celebrate your unique style. It's more than just clothing; it's a feeling. #SohaStory #WearYourConfidence
• •A little treat for your wardrobe. 😉 Enjoy [Discount Percentage] off select styles this week only. Elevate your everyday with pieces you’ll cherish. Shop now – your future self will thank you! #SohaSale #FashionFinds #TreatYourself
• •Spotted in Soha! We LOVE seeing how you style your favorite pieces. Tag us @soha.co_ and use #SohaSpotted for a chance to be featured. Let’s inspire each other! 💖 #CommunityLove #FashionCommunity #StyledByYou