Brand Tone

Authentic & Proud, Community-Focused, Professional & Straightforward

Brand Values

• •Heritage and Experience
• •Quality and Performance
• •Customer Satisfaction
• •Innovation

Best Practices

• •Clarify the Website's Purpose: Immediately remove all references to being a general "home, garden, and DIY" store. Rebrand the site clearly as "BOUTIQUE SODIMAC: The Official Store for Sodimac Agricultural Merchandise & Apparel." This will eliminate confusion and build trust.
• •Embrace the Heritage: Every piece of copy should connect back to the core brand identity. Use phrases like "Since 1946," "French Manufacturing Pride," and "For the Agricultural Community" to reinforce the brand's authentic story.
• •Speak Directly to the Community: Write copy that acknowledges and celebrates the target audience. Use language they use, reference the machinery they are proud of (e.g., RAFAL, XEAL), and create a feeling of an exclusive club for those "in the know."
• •Bridge the Gap Between Machines and Merchandise: Explicitly link the quality of the apparel to the quality of the machinery. If the machines are durable, reliable, and hardworking, the merchandise should be described with the same attributes.
• •Maintain a Consistent Voice Across All Channels: The proud, community-focused tone used on TikTok and Facebook should be the exact same tone used on the Shopify website's product pages, headlines, and "About Us" section. This creates a seamless and authentic brand experience.

Social Perception

For its core agricultural audience, Sodimac is seen as a reputable, established, and trustworthy French manufacturer with loyal followers. However, for the general public unfamiliar with the agricultural brand, 'BOUTIQUE SODIMAC' is perceived as confusing and potentially untrustworthy due to the mismatch between its stated purpose (home/garden) and its actual product offerings (merchandise).

Copy Examples

• •Wear the Legacy. Sodimac gear, built with the same pride as our machines since 1946.
• •More than just a t-shirt, it's a badge of honor. Made for the hardworking men and women who power our fields. Comfortable, durable, and featuring the iconic Sodimac logo, it’s a tribute to French agricultural excellence.
• •From our workshop to your wardrobe. We're celebrating over 75 years of engineering with our new line of Sodimac apparel. Get your official gear now and join the family. Link in bio! #Sodimac #MadeInFrance #AgriStyle
• •You trust our trailers in the field. Now, trust our gear for your everyday. Shop the official BOUTIQUE SODIMAC for high-quality caps, hoodies, and more. Built for the people who build our world.
• •The Pride of Saint-Pôtan. On the field and on your back. #Sodimac #BoutiqueSodimac