Brand Tone

Artisanal & Passionate, Gourmet & Sophisticated, Authentic & Natural, Creative & Innovative, Warm & Inviting

Brand Values

• •Quality & Craftsmanship: A deep commitment to artisanal methods, small-batch cooking, and preserving the true essence of the fruits.
• •Authenticity & Terroir: Prioritizing local Quebec ingredients, celebrating regional flavors, and maintaining a connection to the land.
• •Creativity & Innovation: Constantly exploring new and bold flavor combinations while respecting harmony and balance.
• •Natural & Respectful Production: Preference for organic or wild-harvested fruits and eco-responsible practices (e.g., recyclable jars, using metal spoons instead of plastic for tasting).
• •Passion: Driven by a genuine love for creating exceptional preserves, rooted in personal history and a desire to share "sugared poems."
• •Community Connection: Valuing relationships with local producers and the community, as well as the role of an artisan in society.

Best Practices

• •Embrace Storytelling: Weave in the narrative of Simon's inspiration, the artisanal process, and the connection to Quebec's natural bounty. Every product has a story.
• •Use Evocative and Sensory Language: Words like "poetic," "sugared poems," "delicate," "bold," "fragrant," "lush," and "harmonious" capture the gourmet and artisanal essence. Appeal to taste, smell, and even emotion.
• •Highlight Authenticity and Origin: Consistently mention the use of Quebec fruits, local sourcing, and the "artisan conserveur" identity. This reinforces trust and the brand's roots.
• •Maintain a Passionate and Personal Voice: Even when an entire team is involved, let Simon's passion and creative spirit shine through. Use "we" to include the team, but keep the founder's vision central.
• •Educate and Inspire: Briefly explain unique flavor pairings or suggest uses (e.g., with cheeses, in recipes). This adds value and positions the brand as a knowledgeable purveyor of fine foods, encouraging creative culinary uses.

Social Perception

A purveyor of high-quality, gourmet artisanal products; An authentic Quebec brand; Innovative and creative in the world of preserves; A trusted and respected artisan; Offering products that are special and gift-worthy; Environmentally conscious.

Copy Examples

• •Headline: Taste the Poetry of Quebec. Body: Each jar of Simon Turcotte's artisanal preserves is a verse, crafted with locally sourced fruits and unexpected harmonies. Discover our Pear, Vanilla & Grapefruit confiture – a delicate sonnet for your morning croissant. #ArtisanConserveur #SugaredPoems #QuebecFlavors
• •Headline: From Our Orchard, To Your Table, With Passion. Body: Simon Turcotte believes in the magic of small batches. Four kilos of the freshest Quebec berries, a whisper of wild herbs, slow-cooked to capture the soul of the season. Experience the authentic taste of craftsmanship. #SimonTurcotte #HandmadeGoodness #LocalLove
• •Headline: More Than Jam, It's an Experience. Body: Elevate your cheese board, transform your breakfast, inspire your cooking. Our Strawberry & Szechuan Pepper confiture is a bold dance of sweet and spice, an invitation to explore flavor beyond the ordinary. What culinary adventure will you create? #GourmetPreserves #FlavorInnovation #CulinaryArt
• •Headline: Rooted in Tradition, Crafted for Today. Body: Inspired by the wild bounty of Quebec and the time-honored techniques of French confituriers, Simon Turcotte offers a taste of heritage with a creative twist. Our Rhubarb & Wildflower jam whispers tales of childhood summers. #QuebecTerroir #ArtisanalTradition #TasteOfNature
• •Headline: The Sweetest Gift, Crafted with Heart. Body: Share a jar of "happiness" from Simon Turcotte Confiturier. Made with passion and the finest local ingredients, our gourmet preserves are a delightful way to say you care. Perfect for any occasion, or simply to brighten someone's day. #ArtisanGifts #MadeInQuebec #ShareTheJoy