Brand Tone

Curated & Artistic, Sophisticated & Chic, Nostalgic & Romantic (in a cultured way), Personal & Story-driven, Exclusive & In-the-know

Brand Values

• •Curation & Uniqueness
• •Experience & Atmosphere
• •Art & Culture
• •Storytelling
• •Independence

Best Practices

• •Embrace Storytelling: Frame product descriptions and social media posts as parts of a larger narrative, reflecting the owner's vision. Connect items to the "Parisian experience" or the story of their curation.
• •Use Evocative Language: Employ words that evoke sophistication, artfulness, discovery, and the charm of Paris (e.g., "curated," "discover," "wander," "timeless," "chic," "atelier," "narrative").
• •Maintain a Refined & Slightly Understated Romanticism: The "romantique" aspect should be more about a love for art, culture, and timeless beauty rather than overt sentimentality. Think poetic, not cliché.
• •Highlight Exclusivity and Curation: Emphasize what makes the products and the boutique unique – limited editions, special collaborations, and the careful selection process.
• •Stay Visually Consistent: Ensure that the language used in copy aligns with the visual aesthetic presented on the website and social media – which is artistic, clean, and with a touch of vintage/nostalgia. The tone of the copy should feel like a natural extension of the images.

Social Perception

A Destination, Authentically Parisian (in Tokyo), Culturally Savvy, High-Quality & Niche

Copy Examples

• •Instagram Post (New Arrival - Art Book): Uncover new perspectives. Our latest arrival from [Author/Publisher] invites you to wander through its pages, much like a stroll through the hidden alleys of Le Marais. Discover it in-store and online. #BoutiqueRomantique #ParisInTokyo #ArtBook #CuratedFinds
• •Website Banner (Store Concept): BOUTIQUE ROMANTIQUE: Your passport to Parisian charm, right here in Nakameguro. Explore our curated world of art, fashion, and timeless finds.
• •Facebook Post (Collaboration Announcement): A meeting of minds: BOUTIQUE ROMANTIQUE is thrilled to announce our exclusive collaboration with [Brand Name]. Discover limited pieces that tell a unique story. Available this weekend. #Nakameguro #IndependentShop #CuratedCollab #TokyoFashion
• •Product Description (Vintage-inspired T-shirt): Evoking a quiet nostalgia, this piece is more than just a t-shirt; it's a fragment of a story waiting to be continued by you. Crafted for timeless appeal. #BoutiqueRomantiqueStyle #ConceptStore #ParisianVibes
• •Email Newsletter Snippet (Highlighting In-Store Experience): Step into BOUTIQUE ROMANTIQUE and leave the everyday behind. We believe a shop is a narrative, an experience. Come browse our carefully selected items and find your own chapter. #NakameguroShopping #TokyoArt #ExperienceBoutique