Brand Tone

Passionate, community-oriented, and energetic. Approaches customers as fellow players, using casual language, humor, and insider jokes. Proud and confident, highlighting state-of-the-art facilities.

Brand Values

• •Community
• •Passion
• •Accessibility
• •Quality & Modernity

Best Practices

• •Speak the Language of the Player: Use common dek hockey slang and terminology. Refer to game situations, player types, and shared experiences that the community understands.
• •Prioritize Community Over Commerce: Frame product posts within the context of the game and the community. Instead of just "selling a glove," talk about "making the big save."
• •Use Action-Oriented, Energetic Language: Employ strong verbs and an upbeat, exciting tone. The copy should reflect the fast-paced, high-energy nature of the sport.
• •Integrate with the Complex: Always tie the boutique back to the main Dek St-Eustache complex. Mention leagues, tournaments, or the facility itself to reinforce the idea of a one-stop-shop ecosystem.
• •Showcase, Don't Just Tell: Leverage user-generated content and player photos (with permission). Featuring real players using the gear is more powerful and authentic than using stock photos, perfectly aligning with the community-centric value.

Social Perception

Perceived as the official, reliable, and convenient gear supplier for the Dek St-Eustache community, an essential part of the dek hockey experience, benefiting from the complex's reputation as a premier, family-friendly destination.

Copy Examples

• •New stick shipment just landed at Boutique Prodek! 🔥 Whether you're a sniper or a playmaker, we've got the curve you need to dominate your next game. Swing by the shop before your league match tonight. #DekStEustache #BoutiqueProdek #DekHockeyGear
• •That feeling when you score a last-minute winner. 🙌 We saw some incredible plays this week! Tag your teammate who always comes in clutch. P.S. Need to upgrade your gear for the playoffs? The boutique is open all weekend. #DekHockey #Passion #Community
• •From zero to gameday ready in 15 seconds. Get everything you need at Boutique Prodek. 📍Located inside Dek St-Eustache.
• •Boutique Prodek is more than just a store; it's the heart of the Dek St-Eustache complex. Born from a passion for the game, we provide the gear our community trusts. We're on-site, on the pulse, and always ready to equip you for victory.
• •The 'Tournoi L'échappée' is almost here! Are you ready? Get your sticks re-taped and your gear checked at Boutique Prodek. Plus, enjoy an exclusive 10% discount for all tournament participants this week. Show this email at checkout!