Brand Tone

Professional yet Approachable, Helpful and Caring, Classic and Elegant, Friendly (on Social Media)

Brand Values

• •Quality and Craftsmanship
• •Comfort and Well-being
• •Style and Elegance
• •Heritage and Experience
• •Customer Service

Best Practices

• •Emphasize Heritage and Expertise: Consistently refer to the "three generations," "European savoir-faire," and "since 1986" to reinforce experience and trustworthiness.
• •Prioritize "Comfort" and "Style" Equally: Ensure that messaging always intertwines the concepts of sophisticated style with absolute comfort, never sacrificing one for the other. Use terms like "elegant support," "refined comfort," etc.
• •Maintain a Refined Vocabulary: Use words like "distinction," "sophisticated," "elegant," "refined," "quality," and "well-being" to uphold the "Prestige" aspect of the brand. Avoid overly casual slang or overly technical jargon.
• •Adopt a Customer-Centric and Empathetic Voice: Frame benefits around the customer's needs and feelings (e.g., "for an elegance without compromise," "style and well-being s'unissent avec naturel" - style and well-being unite naturally). When discussing orthotics, do so with understanding and a solution-oriented approach.
• •Be Consistent Across Platforms: While the tone might be slightly more conversational on social media, the core values of quality, comfort, style, and heritage should remain evident in all communications, from website copy to Facebook posts. Ensure the French language used on social media aligns with the elegance conveyed on the website.

Social Perception

Trusted Local Retailer, Specialized and Knowledgeable, High-Quality Products

Copy Examples

• •Headline: Experience Timeless European Elegance & Uncompromising Comfort. Body: For three generations, Boutique Prestige has curated a collection of the finest European and Canadian footwear. Discover shoes that blend sophisticated style with the absolute comfort your feet deserve, including a specialized selection for orthotic-wearers. Step into distinction.
• •Headline: Your Feet, Our Priority. Style, Your Signature. Body: At Boutique Prestige, we believe that true elegance starts with well-being. Our experienced team is dedicated to finding your perfect fit, offering stylish solutions and expert advice for all-day comfort, especially if you wear orthotics. Rediscover the joy of walking.
• •Headline: Heritage of Quality, Future of Comfort. Body: Since 1986, our family has been committed to bringing you shoes that are beautifully crafted and wonderfully comfortable. Explore our latest arrivals from renowned brands, designed to support your lifestyle with enduring quality and sophisticated European design.
• •Headline: The Perfect Union of Style and Well-Being. Body: Don't choose between looking good and feeling good. Boutique Prestige offers a refined selection of footwear where sophisticated lines meet unparalleled comfort. Visit us in Saint-Lambert or browse online for shoes that truly care for your feet.
• •Headline: Orthotic-Friendly, Fashion-Forward. Body: Finding stylish shoes that accommodate orthotics can be a challenge. At Boutique Prestige, we specialize in elegant footwear designed for comfort and compatibility. Let our knowledgeable staff guide you to a pair you'll love to wear, every day.