Brand Tone

friendly, approachable, enthusiastic, and personal

Brand Values

• •Customer Connection & Community
• •Femininity & Style
• •Authenticity & Relatability
• •Passion for Fashion
• •Accessibility

Best Practices

• •Develop a "Brand Voice" Persona
• •Use "We" and "You" Generously
• •Incorporate Storytelling & Personal Anecdotes
• •Maintain an Enthusiastic and Positive Language
• •Create a Style Guide with Do's and Don'ts

Social Perception

positive

Copy Examples

• •Instagram Post (New Arrival): "Hello, sunshine! ☀️ Get ready to turn heads in our brand new 'Seraphina Floral Dress'! Vero handpicked this beauty for its gorgeous print and oh-so-comfy fit. Perfect for your next brunch date or garden party! Tap to shop and let us know how you'd style it! #PetitesFleursStyle #NewCollection #FloralDressLove"
• •Facebook Ad (General): "Hey lovely! ✨ Ready to refresh your wardrobe with pieces that make you feel amazing? At Boutique Petites Fleurs, we're all about finding those special items that bring out your inner sparkle. From chic everyday wear to stunning weekend looks, Vero and the team have got you covered! Shop now and join our fabulous community! [Link]"
• •Email Subject Line (Promotion): "A little treat from us to you, gorgeous! 💖" Email Body Snippet: "Because you deserve it! We're giving our amazing Petites Fleurs family an exclusive [discount/offer] on all our new arrivals. We know you'll find something you absolutely adore. Happy shopping, and remember, we're always here if you need a bit of styling advice! xo, Vero & the Team"
• •TikTok Video Caption (Try-On Haul): "Okay, OBSESSED is an understatement with these new arrivals! 😍 Which look is your fave – 1, 2, or 3? Let me know in the comments! 👇 P.S. Everything's linked in bio if you want to twin with me! 😉 #BoutiquePetitesFleurs #TryOnHaul #FashionFinds #ShopSmall"
• •Website Product Description (for a versatile top): "Meet your new go-to! This 'Everyday Elegance Blouse' isn't just a top; it's a confidence boost waiting to happen. Vero loves how easily it dresses up with a skirt or keeps it cool with your favorite jeans. Crafted for comfort and endless compliments, you'll be reaching for this gem again and again. Add a little Petites Fleurs magic to your closet!"