Brand Tone

Artisanal, Refined, Natural, Wholesome, Creative, Unique, Passionate, Elegant, and Delicate

Brand Values

• •Quality & Craftsmanship
• •Health & Wellbeing
• •Natural Ingredients
• •Creativity & Innovation
• •Seasonality & Freshness
• •Customer Delight

Best Practices

• •Prioritize sensory language to describe the taste and texture of the pastries.
• •Highlight the use of fresh, seasonal, and organic ingredients.
• •Emphasize the artisanal and handcrafted nature of the products.
• •Use elegant and refined language to convey a sense of sophistication.
• •Incorporate French phrases or terms to enhance the brand's Parisian identity.

Social Perception

Customers perceive the brand positively, appreciating the taste, visual appeal, and high quality of the vegan pastries. The brand is seen as artisanal, unique, and delightful.

Copy Examples

• •"Plongez dans la délicatesse de nos Lunes, sublimées par de fines fleurs comestibles." (Dive into the delicacy of our Lunes, enhanced by fine edible flowers.)
• •"Nos collections évoluent au fil des saisons et des inspirations, vous offrant toujours une expérience gustative unique." (Our collections evolve with the seasons and inspirations, always offering you a unique taste experience.)
• •"Toutes nos Lunes sont artisanales, vegan, naturellement sans gluten et faites à partir d'ingrédients biologiques." (All our Lunes are artisanal, vegan, naturally gluten-free, and made from organic ingredients.)
• •"Découvrez un voyage sensoriel avec nos Lunes, une fusion parfaite de saveurs et de textures." (Discover a sensory journey with our Lunes, a perfect fusion of flavors and textures.)
• •"Lunes: Inclassables, libres et uniques, s'émancipant du cadre traditionnel de la pâtisserie." (Lunes: Unclassifiable, free and unique, breaking free from the traditional pastry framework.)