Brand Tone

Authentic, relatable, encouraging, and empowering

Brand Values

• •Authenticity
• •Empowerment
• •Relatability
• •Community
• •Financial Independence

Best Practices

• •Maintain an authentic and relatable voice, reflecting Tia Mowry's personal brand.
• •Focus on positivity, encouragement, and empowerment in all communications.
• •Highlight the value and legitimacy of any side hustle ebooks or resources offered.
• •Address any platform-related concerns (e.g., myshopify.com skepticism) proactively and transparently.
• •Showcase success stories and testimonials to build trust and credibility.

Social Perception

A trusted, relatable, and empowering figure who inspires others to pursue their passions and achieve financial independence through side hustles.

Copy Examples

• •Hey everyone! So excited to share my new ebook, packed with tips to kickstart your side hustle! Let's build our dreams together! #SideHustle #Empowerment
• •Juggling motherhood and business? I get it! That's why I created this guide to help you find balance and thrive. Link in bio! #Mompreneur #WorkLifeBalance
• •Don't let fear hold you back from pursuing your passions! My ebook provides actionable steps to overcome challenges and achieve your goals. #Motivation #Inspiration
• •I'm all about creating multiple streams of income! This ebook is your roadmap to building a successful side hustle from scratch. Let's do this! #FinancialFreedom #SideHustleLife
• •So many of you have asked about my journey, so I decided to create this ebook! Check it out and let's learn together! #SharingIsCaring #Community