Brand Tone

Experienced Professionalism rooted in heritage and technical skill, and Stylish Passion reflecting its French design sensibilities and love for sport.

Brand Values

• •Heritage & Legacy
• •Innovation & Performance
• •Quality & Durability
• •Style "à la Française"
• •Authenticity & Accessibility
• •Connection to the Outdoors & Sport
• •Community & Collaboration
• •Eco-consciousness

Best Practices

• •Lead with Heritage, Support with Innovation: Always ground the narrative in Loubsol's rich history and French origins, then highlight how this legacy fuels current innovations and product excellence.
• •Embody "Sport-Chic": Ensure the language balances technical performance benefits with an air of effortless French style and sophistication.
• •Speak the Language of the Mountain (and other sports): Use terminology and imagery that resonate with outdoor enthusiasts and athletes, demonstrating a genuine understanding of their world.
• •Maintain an Authentic Voice: Avoid overly corporate or generic marketing speak. Let the passion for quality, design, and the sports Loubsol serves shine through. Focus on "realistic pricing" and genuine benefits.
• •Show, Don't Just Tell, Through Athlete Stories: Utilize collaborations and endorsements from the "LS Factory Team" to provide credible, engaging narratives that reinforce brand values and product performance in real-world scenarios.

Social Perception

Loubsol is recognized for its significant heritage in French eyewear, its pioneering innovations, and its strong association with skiing and mountain sports. The brand carries an element of iconic status due to its longevity and cultural touchpoints. Customers view Loubsol as a trustworthy French brand that delivers stylish, high-quality, and functional eyewear for sports and leisure, often seen as good value.

Copy Examples

• •Since 1948, Loubsol has captured the spirit of French alpinism. Our 'Légendes' collection: Timeless design, visionary protection. Wear a piece of history.
• •Engineered in the Alps, styled for the summit. Experience the revolutionary Loubsomatic™️ lens technology in our latest [Goggle Model Name]. Uncompromised vision, undeniable chic. #Loubsol #SkiAvecStyle
• •From the peaks of the Jura to the podiums of the world, Loubsol has been synonymous with French eyewear excellence for over 75 years. Innovation is our tradition. Performance is our promise.
• •See clearly, tread lightly. Introducing the [Product Name] sunglasses, crafted with innovative bio-materials. Sustainable style for the conscious adventurer. #LoubsolVisionDurable
• •Join the Loubsol Factory Team. We equip passionate athletes who push boundaries. Share your vision, ride with the best. #LoubsolAthletes #PerformanceDriven