Brand Tone

Welcoming, Personalized, Stylish, Professional, Passionate & Enthusiastic

Brand Values

• •Customer Centricity & Personalized Service
• •Quality
• •Building Confidence
• •Unique & Curated Selection
• •Welcoming Atmosphere
• •Support Local

Best Practices

• •Embody "Welcoming Expertise": Always combine friendly, approachable language with confident, knowledgeable advice. Address the customer directly and personally (e.g., "your style," "we help you").
• •Focus on "Her" (The Customer): Center the narrative around the customer's needs, feelings, and aspirations. How will this piece make *her* feel? How will it fit *her* lifestyle?
• •Highlight Quality and Uniqueness (Subtly): Instead of just saying "high quality," describe the fabrics, the fit, or the distinctive nature of the collections. Mention the curated aspect and the difference from mass-market fashion.
• •Infuse Passion and Warmth: Let the genuine love for fashion and for helping clients shine through. Use positive and encouraging language. Reflect the "at home" feeling customers describe.
• •Maintain French Language for Primary Communications (if applicable): Given the primary language of the website, social media, and customer base is French, ensure that new copy for these platforms continues in French to maintain authenticity and connection with the core audience. English can be used for secondary translations or specific outreach. If targeting a broader audience, ensure professional translation that captures the original tone.

Social Perception

Highly Positive, Trusted Advisors, A Go-To Destination for Quality and Style, Community Feel

Copy Examples

• •At Boutique MOI, fashion is personal. For over 20 years, Julie and Sylvie have been dedicated to helping you discover styles that make you feel truly yourself. Step into our Gatineau boutique and experience the MOI difference – where quality meets a warm welcome, and your unique style is celebrated.
• •Fresh arrivals have landed at Boutique MOI! ✨ Discover elegant silhouettes, luxurious fabrics, and those perfect pieces that speak to *your* style. Julie and Sylvie are here to guide you in finding treasures that will make you feel fabulous. Visit us in Gatineau or explore online! #BoutiqueMOI #NewCollection #ModeFeminin #GatineauFashion
• •Feeling uninspired by your wardrobe? Let our expert stylists, Julie and Sylvie, help you rediscover your love for fashion! At Boutique MOI, we take the time to understand your needs, lifestyle, and silhouette to curate looks that are uniquely you. Book your personalized styling session today and let's build your dream wardrobe together. [Link to booking/contact]
• •'From the first time I entered Boutique MOI, I felt good...the store lives up to its name, because I really feel at MYSELF every time I visit!' - Jeohania V. We're blushing! 🥰 Helping you feel confident and at home in your style is what we live for. Thank you for your trust, Jeohania! #BoutiqueMOICustomerLove #GatineauStyle #PersonalizedFashion
• •Welcome to Boutique MOI, where fashion is more than just clothing – it's an experience. Our passion is finding those exceptional pieces that not only fit perfectly but also make you radiate confidence. With a curated selection of quality brands and a personalized approach from owners Julie and Sylvie, we're here to ensure you feel understood, beautiful, and truly 'MOI'.