Brand Tone

Knowledgeable, Expert, Customer-Centric, Helpful, Inspiring, Trend-Aware, Accessible, Welcoming

Brand Values

• •Expertise & Quality
• •Customer Satisfaction
• •Inspiration & Style
• •Trust & Reliability
• •Community & Local Focus

Best Practices

• •Emphasize expertise in lighting solutions and home décor.
• •Focus on customer satisfaction through personalized advice and support.
• •Showcase the ability to cater to diverse styles and projects.
• •Highlight the commitment to quality, reliability, and trust.
• •Maintain an accessible and welcoming tone while positioning the brand as trend-aware.

Social Perception

Luminaire Plus is perceived as a reliable source for lighting solutions, capable of catering to diverse styles and projects, from residential to commercial. Customers value their extensive product selection, knowledgeable staff, quality advice, and pleasant shopping environment.

Copy Examples

• •"Illuminate your space with our expertly curated lighting collections. Our team is here to provide personalized advice to help you create the perfect ambiance."
• •"With over 35 years of experience, we bring you the latest in lighting trends and innovative designs. Discover avant-garde products and timeless classics."
• •"Experience the Luminaire Plus difference: exceptional customer service, expert advice, and a best price guarantee. Your satisfaction is our priority."
• •"Transform your home with our wide selection of lighting fixtures, decorative accessories, and local artwork. Create a warm, modern, and unique atmosphere."
• •"From residential to commercial projects, we offer reliable lighting solutions tailored to your specific needs. Trust our expertise to brighten your world."