Brand Tone

spiritual, educational, and reassuring

Brand Values

• •Authenticity and Quality
• •Ethical Sourcing and Operations
• •Customer Well-being
• •Transparency
• •Accessibility

Best Practices

• •Always Prioritize "Well-being" Language: Use words like "support," "balance," "harmony," "calm," "energy," and "well-being" consistently across all texts. The goal is to sell a feeling of improvement, not just a product.
• •Maintain an Educational and Gentle Tone: Frame copy as helpful guidance. Instead of hard-selling, educate the customer on the "virtues" and "properties" of the stones. Start blog posts or product descriptions with questions like "Seeking to enhance...?" or "Struggling with...?"
• •Highlight Ethical Differentiators: Regularly mention that stones are "100% natural," "geologist-certified," and that your stock is "based in France." This builds trust and justifies a premium positioning.
• •Incorporate Testimonials Naturally: Use snippets of positive customer feedback in your copy. For example, "Join Marie S. and many others who have found 'a real before and after' in their lives with the support of our energy-balancing jewelry."
• •Include a Responsible Disclaimer: Consistently add a brief, non-intrusive disclaimer that lithotherapy is a complementary practice and not a replacement for medical advice. This reinforces the brand's integrity and transparency.

Social Perception

Highly positive image of effectiveness and customer satisfaction, based on curated testimonials from the website.

Copy Examples

• •Feeling overwhelmed? Find your calm center. Our ethically sourced Amethyst bracelets are more than just beautiful—they are a daily reminder to breathe and release anxiety. Hand-selected in France for their pure, soothing energy. Discover your sanctuary. #Lithotherapy #NaturalWellness #Amethyst
• •Purity You Can Feel. At Boutique Lithotherapie, every stone is 100% natural and geologist-certified. We believe in genuine energy, which is why we've made it our promise to you. Shop with confidence.
• •Subject: Unlock Your Intuition with Lapis Lazuli Hello [Customer Name], Did you know the deep blue of Lapis Lazuli has been cherished for centuries to awaken intuition and clear communication? Learn how this powerful stone can help you speak your truth and connect with your inner wisdom. Explore our new Lapis Lazuli collection, shipped with good vibes from our workshop in France.
• •Embrace unconditional love with our radiant Rose Quartz. Known as the stone of the heart, it gently dissolves emotional wounds and fosters compassion and peace. Each piece is chosen for its gentle vibrations, ready to support you in your journey of self-love and connection. Let it be your daily touchstone for tenderness.
• •Authentic Lithotherapy - Shipped from France | Boutique Lithotherapie | 100% Natural, Certified Stones. Fast 2-3 Day Delivery. Feel the Difference. Shop Bracelets & Minerals.