Brand Tone

elegant, refined, and joyful

Brand Values

• •Quality and Excellence
• •Sustainability and Eco-responsibility
• •Elegance and Style
• •Family and Childhood Memories
• •Sun Protection and Well-being

Best Practices

• •Emphasize Elegance and Quality: Use refined language and highlight the superior craftsmanship and materials in all descriptions. Focus on terms like "exquisite," "premium," "finest fabrics," and "couture details."
• •Weave in Sustainability Naturally: Talk about eco-friendly practices not as a separate feature, but as an integral part of the brand's commitment to beauty and the future. Use phrases like "consciously crafted" or "beautifully sustainable."
• •Evoke Joyful and Poetic Imagery: Connect the swimwear to happy family moments, travel, and the beauty of nature. Use evocative language that paints a picture of idyllic summer days.
• •Maintain a Warm and Approachable Voice: While elegant, the tone should still feel welcoming and personal, reflecting the brand's origin story rooted in family.
• •Ensure Visual Consistency: The style of photography and visual elements used across all platforms should mirror the elegant, joyful, and high-quality feel of the copy.

Social Perception

high-quality, stylish, and eco-conscious swimwear brand

Copy Examples

• •Dive into a summer of elegance. Our new collection, crafted from sustainable European fabrics, brings Parisian chic to your seaside adventures.
• •Protect their delicate skin with style. Lison Paris offers UPF 50+ swimwear, because joyful moments under the sun should be worry-free.
• •More than just a swimsuit, it’s a treasure of summer memories. Exquisite details, eco-conscious materials, and the promise of lasting quality.
• •From playful ruffles to timeless silhouettes, discover swimwear that’s as unique and vibrant as they are. Feel the Lison Paris difference.
• •Embrace sustainable luxury. Our swimwear, made with recycled ocean fibers, lets you cherish the beauty of our planet while looking effortlessly chic.