Brand Tone

Elegant, Fashion-Forward, Approachable, Established & Trusted, Aspirational yet Accessible.

Brand Values

• •Quality
• •Passion for Fashion
• •Customer Centricity
• •Staying Current/Innovation
• •Italian Style & Heritage

Best Practices

• •Embrace "Elegant Enthusiasm": Combine sophisticated language describing the fashion with a warm, inviting, and passionate tone, especially on social media. Use emojis tastefully to convey emotion where appropriate for the platform.
• •Highlight Italian Roots & Quality: Subtly weave in the boutique's Italian heritage and the quality of the brands offered. Words like "Italian chic," "crafted," "authentic," and "designer" can reinforce this.
• •Maintain a Customer-Centric Voice: Address the customer directly ("you," "your style"). Focus on how the clothing and accessories will make them feel and the experiences they might have. Echo the "cliente al centro delle nostre attenzioni" value.
• •Balance Aspiration with Accessibility: While showcasing high-end items, ensure the language isn't alienating. When promoting sales or more accessible pieces, make it sound like an exciting opportunity to own a piece of that coveted style.
• •Stay Visually Consistent with Verbal Tone: Ensure the copy complements the high-quality, stylish imagery used on the website and social media. The words should evoke the same feeling as the visuals – polished, fashionable, and inviting.

Social Perception

Positive Local Reputation, Stylish & Trendy, Limited Widespread Online Buzz. The perception seems mostly contained within its customer community and local area.

Copy Examples

• •Instagram Post (New Arrival - Dress): Step into timeless elegance. ✨ Our latest arrival, this stunning [Brand Name] dress, is a whisper of Italian chic and a promise of unforgettable moments. Perfectly tailored, effortlessly sophisticated. Discover it in-store and online. #ImageBoutique #OriaFashion #NewCollection #ItalianStyle #ElegantDress
• •Facebook Ad (Seasonal Collection): Embrace the new season with Image Boutique! 🍂 Lucia and the team have curated a breathtaking collection where classic style meets contemporary trends. From cozy knits to statement outerwear by your favorite designers like Liu Jo and Twinset. Visit us in Oria or shop online – your journey to effortless style starts here. #ImageBoutiqueOria #FallFashion #ItalianBoutique #StyleInspiration #ShopLocalOria
• •Website Banner (Brand Story/Value Proposition): Since 1987, Image Boutique has been Oria's heart of fashion. We believe in the power of a perfect outfit and the confidence it brings. Quality, passion, and you – our cherished customer – are at the core of everything we do. Explore our latest collections. #ImageBoutiqueSince1987 #PassionForFashion #CustomerLove
• •Email Newsletter Subject (Promotion): A Touch of Glamour: Special Offer Inside from Image Boutique ✨ *Body Snippet:* Dear [Customer Name], indulge in the style you deserve. For a limited time, enjoy [Discount/Offer] on our curated selection of bags and accessories. Let Image Boutique add that perfect finishing touch to your look. Shop now and shine!
• •Instagram Story (Styling Tip): *(Visual: A quick video showing how to style a scarf or a new accessory)* Quick Style Tip from Image Boutique! ✨ Transform your look with this versatile [Product Name]. Chic, easy, and oh-so-Italian! How would you wear it? DM us your style! #StyleHack #BoutiqueImageOria #FashionTips #Accessorize