Brand Tone

Aspirational, free-spirited, and romantic, using evocative and sensory language to convey a carefree, authentic, and bohemian lifestyle. It aims to transport customers into a world of freedom, nature, and self-expression, fostering a sense of community.

Brand Values

• •Freedom
• •Authenticity and Self-Expression
• •Connection to Nature
• •Romanticism and Nostalgia
• •Peace and Harmony

Best Practices

• •Use Evocative and Sensory Language: Instead of just describing a product's features, describe the feeling it evokes. Use words that appeal to the sensessun-soaked,whispering,soft,flowingto create a more immersive experience.
• •Focus on You, the Customer: Address the customer directly and empower them. Use phrases like your story, express yourself, and your freedom to make the brand's message personal and aspirational.
• •Tell a Story: Frame collections and products within a narrative. Is this collection for a gypsy soul, a wanderer, or someone creating their bohemian oasis? Storytelling makes the brand more engaging and memorable.
• •Emphasize Core Values in All Copy: Consistently weave in the brand's values of freedom, authenticity, and nature. Whether in a product description, a blog post, or an ad, these themes should be a common thread.
• •Maintain a Consistent Visual and Textual Aesthetic: The romantic, free-spirited tone should be reflected not only in the words but also in the photography, website design, and fonts. A cohesive presentation reinforces the brand's identity at every touchpoint.

Social Perception

Limited and largely shaped by its own website messaging, portraying an idealized bohemian lifestyle. The absence of an active social media presence and substantial customer reviews means external perception is minimal; one isolated negative review suggests potential reliability issues for some, but this is not conclusive for overall perception.

Copy Examples

• •Set your spirit free with our new collection of bohemian dresses. Each piece is a whisper of the wind, crafted from flowing fabrics and adorned with prints that tell a story of sun-drenched meadows and endless horizons. This isn't just a dress; it's a promise of adventure.
• •Chase the sun. Dance in the moonlight. Live your story. Our latest collection is for the wanderers, the dreamers, and the believers in everyday magic. Find your freedom at boutique-hippie.fr.
• •Subject: Embrace Your Inner Flower Child Inside, find more than just clothes. Discover pieces that celebrate your authentic self. From handcrafted jewelry that carries a touch of peace to dresses that move with you, we've curated our collection for the soul that yearns for beauty and freedom. Express yourself.
• •Wear a symbol of harmony. This silver pendant, with its delicate peace motif, is more than an accessoryit's a reminder to carry tranquility with you. Hand-finished and designed for the modern bohemian, its a subtle statement of your values.
• •Your journey to authentic style begins here. Explore a world of bohemian chic and hippie elegance, where every item is chosen to celebrate freedom, nature, and the art of self-expression. Welcome to the tribe.