Brand Tone

Friendly, Approachable, Enthusiastic, Trendy, Helpful, Service-Oriented, Community-Focused (Local), Positive and Upbeat

Brand Values

• •Customer Satisfaction
• •Affordable Style/Value for Money
• •Confidence and Empowerment
• •Keeping Up with Trends
• •Accessibility
• •Curated Selection

Best Practices

• •Create a Simple Tone of Voice Guide: Document key characteristics of your brand's voice (e.g., "Friendly, Enthusiastic, Helpful, Slightly Playful"). Include "do's and don'ts" for language, common phrases, and emoji usage. Share this with anyone creating content.
• •Know Your Audience: Continue to understand who you're talking to. Use language and references that resonate with your target customer (e.g., their age group, interests, and how they communicate on social media).
• •Be Consistent Across All Platforms: Whether it's a social media caption, website copy, email, or in-store signage, the tone should feel recognizably "Boutique Elise." Avoid being overly formal in one place and extremely casual in another.
• •Use "We" and "You" Actively: Speak directly to your customers ("You'll love this...") and use "we" to represent the friendly team behind the brand ("We're so excited to show you..."). This fosters a personal connection.
• •Read It Aloud: Before publishing, read your copy out loud. Does it sound like a friendly, enthusiastic person from Boutique Elise is speaking? This simple check can help catch awkward phrasing or a tone that feels off-brand.

Social Perception

Trendy and Cute Clothing Source, Good Value, Friendly Service, Reliable Online Shopping Experience, Local Go-To (for physical stores)

Copy Examples

• •✨ OBSESSED is an understatement! ✨ Our latest drop of dreamy dresses & cute tops just hit the site and stores! 😍 Which piece are you snagging first? Let us know below! 👇 #BoutiqueElise #NewArrivals #ShopLocal #TrendyFashion #MustHave
• •Treat Yourself! 🎉 Our [Season] Sale is ON NOW! Score up to 50% off on your fave styles. Don't wait, these beauties are flying off the racks! 😉 Shop link in bio! #BoutiqueEliseSale #FashionDeals #StyleForLess #LimitedTime
• •Hello Sunshine! ☀️ Discover your new favorite outfit at Boutique Elise. Fresh, fun, and affordable styles arriving weekly. Let's make today beautiful!
• •👋 Hey BEauty! Your Weekly Dose of Style Inspo is Here!
• •Meet your new BFF! 🥰 This super soft and stylish top can be dressed up with a skirt and heels for a night out, or keep it casual with your favorite jeans. Effortlessly chic? Yes, please! We love how it makes you feel instantly put-together. Grab yours before it's gone!