Brand Tone

Empowering & Confident, Trendy & Fashion-Forward, Approachable & Budget-Friendly, Playful & Energetic, Authentic & Respectful

Brand Values

• •Authenticity
• •Respect
• •Passion
• •Daring
• •Beauty & Confidence
• •Quality & Affordability

Best Practices

• •Develop a Brand Voice and Tone Guide: Clearly document the brand's personality, core values, and the appropriate emotional inflections (tone) for different situations and platforms. This guide should include approved vocabulary, 'do's and don'ts,' and examples.
• •Know Your Audience Deeply: Understand their language, aspirations, and what resonates with them on each platform. Tailor the tone to be relatable yet consistent with the overarching brand voice.
• •Be Consistent Across All Channels: While the tone might adapt slightly (e.g., more playful on TikTok, slightly more descriptive on the website), the core brand personality (empowering, trendy, authentic) must remain recognizable everywhere.
• •Reflect Core Values in Messaging: Ensure that the copy consistently echoes the brand's stated values like authenticity, respect, passion, and daring. This builds trust and reinforces brand identity.
• •Train and Align Your Team: Anyone creating content for the brand should understand and be able to implement the brand voice and tone guidelines effectively. Regular reviews and feedback sessions can help maintain consistency.

Social Perception

Largely positive, perceived as a source for current fashion trends, bilingual posts well-received, generally satisfactory customer experience.

Copy Examples

• •Instagram Post (Image of a woman confidently wearing a new dress): Copy: "Step into your power. ✨ Our new collection is here to make you feel as amazing as you are. Trendy, confident, and unapologetically you. #MadDaltier #NewCollection #FeelGoodFashion #DaretobeYou"
• •TikTok Video Caption (Fast-paced outfit change video): Copy: "Switch up your vibe! 🔥 Which look is your fave? Mad Daltier has all the trends to keep you slaying. #MadDaltierStyle #TikTokFashion #OOTDInspo #TrendyClothes #BudgetFashionista"
• •Facebook Ad (Carousel of different affordable outfits): Copy: "Authentic style doesn't break the bank. 😉 Discover looks you'll love, at prices you'll love even more. Mad Daltier: Your go-to for fashion that fits your life and your budget. Shop now! #MadDaltier #AffordableFashion #StyleForLess #MontrealFashion"
• •Email Subject Line (Promotion): Subject: "🔥 DARE TO DAZZLE: Your Exclusive Peek at New Arrivals! 🔥" Email Body Snippet: "Hey Fashion Lover! Get ready to own your unique style with the latest from Mad Daltier. We believe in passion, authenticity, and a little bit of daring. Find your next favorite outfit today!"
• •Website Banner: Copy: "Mad Daltier: Trendy. Confident. You. Quality styles that fit your budget."