Tono de Marca

Authentic, friendly, and family-oriented. Welcoming and descriptive, creating a sense of tradition and natural charm, celebrating nature, seasonal cycles, and the simple pleasures of farm life.

Valores de Marca

• •Tradition and Heritage
• •Authenticity and Local Terroir
• •Family and Community
• •Nature and Experience
• •Quality and Innovation

Mejores Prácticas

• •Always Emphasize "Family" and "Tradition": Whether writing a social media caption or a product description, weave in the story of the Charbonneau family and the orchard's long history. This reinforces the brand's core identity.
• •Use Sensory and Evocative Language: Describe the "crisp taste" of a cider, the "warm aroma" of a freshly baked pie, or the "beautiful scenery" of the orchard. This helps the online audience connect emotionally with the physical experience.
• •Highlight the "Local" and "Artisanal" Aspects: Remind customers that products are made on-site from locally sourced ingredients. Use phrases like "from our orchard," "homemade," and "crafted with care" to build trust and communicate quality.
• •Maintain a Friendly and Welcoming Tone: Address the audience directly and informally (e.g., "Come visit us!", "We can't wait to see you"). This approachability makes the brand feel more like a personal invitation from the family.
• •Focus on the Experience, Not Just the Product: Sell the memory, the family outing, the taste of autumn. Copy should frame purchases and visits as opportunities to create lasting, positive experiences.

Percepción Social

Boutique Charbonneau and the larger Verger Denis Charbonneau are perceived as a beloved local institution and a premier agritourism destination in the Montérégie region. It is seen as a reliable and high-quality provider of both products (cider, maple syrup) and experiences (apple picking, sugar shack meals), viewed as authentic and trustworthy, offering a genuine taste of Quebec's rural charm.

Ejemplos de Copy

• •The scent of ripe apples is starting to fill the air. That can only mean one thing: picking season is just around the corner! Get your baskets ready to create some sweet family memories. #VergerCharbonneau #ApplePicking #SupportLocal
• •Looking for the perfect weekend escape? From our sunny playgrounds to our friendly mini-farm animals, Verger Charbonneau has something for every member of the family. Come for the apples, stay for the adventure! Learn more about our on-site activities.
• •Taste Tradition, Delivered to Your Door. Shop our collection of artisanal ciders, pure maple syrups, and homemade pies, crafted with passion from our family orchard since 1981.
• •A Sweet Taste of Autumn from Our Orchard to You 🍁
• •Every crêpe tells a story of local flavor. Made with fresh ingredients and topped with our orchard’s finest, our crêpes are the perfect reward after a day of exploring. Sweet or savory, your new favorite awaits at our bistro.