Brand Tone

Aspirational and Refined

Brand Values

• •Family and Passion
• •Italian Quality and Style
• •Empowered Femininity

Best Practices

• •Lead with "The Rinascimento Woman": Always keep the ideal customer persona in mind. Write captions and copy that speak directly to her aspirationsher dynamism, positivity, and confident femininity.
• •Emphasize "Made in Italy": Consistently mention the Italian origin of the clothing. This reinforces the core brand value of quality, craftsmanship, and authentic European style.
• •Use Refined, Evocative Language: Choose words that evoke elegance, glamour, and confidence. Terms like "effortless," "sophisticated," "empowering," and "radiant" will maintain the aspirational tone.
• •Balance Style with Comfort: Highlight not just how a garment looks, but how it feels to wear. Use phrases like "a second skin," "drapes beautifully," or "moves with you" to connect to the brand's promise of wearable glamour.
• •Keep Visuals and Text Aligned: Ensure that the high-quality, elegant imagery is matched by equally polished and professional copy. The text should enhance the visual story, not detract from it with overly casual language or typos.

Social Perception

Niche and Elegant

Copy Examples

• •Step into your power. Our new silk-blend blazer from Rinascimento has arrived, designed for the woman who commands attention with quiet confidence. Feel the effortless elegance of Italian craftsmanship. #C5Rinascimento #ItalianFashion #PowerDressing #Salzburg
• •Embrace the Season in Full Bloom. Discover our Spring/Summer collection, where vibrant colors and flowing fabrics come together to celebrate your dynamic spirit. This is more than fashion; it's a feeling. This is Rinascimento. #NewCollection #MadeInItaly
• •Redefine your workwear wardrobe. The Rinascimento woman is both determined and glamorous. Find the perfect balance with our tailored trousers and chic blouses that take you from the boardroom to an evening out with seamless style. Shop the look at C5. #Workwear #ItalianStyle #BoutiqueC5
• •From our family to yours, a passion for Italian style. Boutique C5 was founded on a love for the 'dolce vita' and the joy of finding that perfect dress. We believe in fashion that empowers the real woman. Discover the story behind our style and find a piece that tells yours. #FamilyBusiness #BoutiqueC5 #OurStory
• •A dress that feels like a second skin. Crafted in Italy, this piece drapes beautifully to celebrate your curves without compromising on comfort. Its timeless design and meticulous details make it the centerpiece of any occasion, ensuring you feel as wonderful as you look. #RinascimentoWoman #EffortlessGlamour