Brand Tone

Reassuring, Trust-Building, Direct, Action-Oriented, Approachable, and Customer-Focused.

Brand Values

• •Customer Satisfaction
• •Support and Accessibility
• •Practicality and Convenience
• •Child Development and Well-being
• •Trust and Transparency

Best Practices

• •Maintain a reassuring and trust-building tone through guarantees and readily available support.
• •Use direct and action-oriented language with clear calls to action.
• •Emphasize practicality and convenience in product descriptions, highlighting how they simplify parents' lives.
• •Highlight the benefits of products for a baby's development, comfort, and enjoyment.
• •Ensure transparency by providing detailed legal information and clear return policies.

Social Perception

The brand aims to be perceived as a reliable store with products that delight customers, providing practical solutions for parents and promoting child development. They seek to build trust through excellent customer support and transparent policies, despite being relatively new.

Copy Examples

• •100% Satisfait ou Remboursé
• •Support Français 7/7j
• •Cliquez sur le bouton 'Ajouter au panier' maintenant pour profiter de l'offre !
• •Fini les encombrements avec notre sac à langer ultra pratique.
• •Votre bébé sera heureux comme un poisson dans l'eau avec notre tapis d'éveil.