Brand Tone

Approachable and Community-Focused

Brand Values

• •Curation
• •Quality
• •Authenticity

Best Practices

• •Use a "We" and "You" Approach: Write as if you are having a one-on-one conversation. Use "we" to refer to the boutique and "you" to speak directly to the customer. This fosters a personal connection.
• •Highlight the Curation Story: When introducing new products, briefly mention *why* they were chosen (e.g., "We fell in love with the quality of this fabric," or "This print is so unique, we had to have it"). This reinforces the value of quality and careful selection.
• •Incorporate Community Language: Use phrases that invite interaction and create a sense of belonging, such as "Come say hello," "Join the conversation," or "What do you think of this look?". Mentioning the physical location reinforces local ties.
• •Show, Don't Just Tell, Authenticity: Continue using real customers and staff as models. In the copy, refer to them by name if they are comfortable. This practice is a powerful and authentic reflection of the brand's values.
• •Maintain a Positive and Helpful Voice: Ensure all communications, from product descriptions to responses to comments, are warm, courteous, and benevolent. The goal is to be a helpful style advisor, not just a retailer.

Social Perception

Positive and Intimate

Copy Examples

• •Stop scrolling! The perfect weekend knit has just landed. ✨ Made from the softest material and in a color that goes with everything, this 'Part Two' sweater is your new best friend for chilly mornings. Come try it on and feel the coziness for yourself! We're here until 6 pm at 47 Notre-Dame. #BoutiqueAdelaide #NewCollection #CozyVibes
• •Living in Repentigny? Your new favorite outfit is closer than you think! At Boutique Adélaïde, we hand-pick unique styles from brands like FRNCH and Second Female that you won't find everywhere else. Step away from the ordinary and into a world of curated fashion. Visit us on Notre-Dame Street and let's find something that makes you feel amazing. #ShopLocal #Repentigny #ModeFemme
• •More Than Just Clothing. It's a Feeling. Discover our curated collection of timeless pieces, hand-selected for quality, style, and you. Free shipping on orders over $150.
• •A little something just for you, [Customer Name]...Hi [Customer Name], we just got a few pieces in that made us think of you! This week is all about elegant prints and effortless silhouettes. We believe fashion should be fun and make you feel like the best version of yourself. P.S. We miss seeing you at the shop!
• •One dress, two looks! Which one is your vibe? Vote below! 👇[Poll: "Casual & Chic" vs. "Dressed Up"]Come create your own look with us! #StyleInspo #OOTD #BoutiqueStyle