Brand Tone

Technical, expert, and performance-driven

Brand Values

• •Expertise & Knowledge
• •Performance & Results
• •Quality & Precision
• •Innovation
• •Customer Focus (within a specialized niche)
• •Reliability

Best Practices

• •Prioritize Technical Accuracy: Ensure all product descriptions, service explanations, and technical articles are precise and factually correct. Avoid vague claims and use specific data where possible.
• •Leverage Motorsport Heritage: Consistently reference the team's experience in F1, Le Mans, and WEC to reinforce expertise and build credibility.
• •Focus on Performance Outcomes: Clearly articulate how products and services translate into tangible benefits for the customer, such as increased horsepower, better lap times, or enhanced reliability.
• •Use Expert Terminology (Appropriately): Don't shy away from technical language that resonates with a knowledgeable motorsport audience, but ensure it's used correctly and, where necessary for broader content, explained clearly.
• •Maintain a Confident and Authoritative Voice: The copy should reflect Bourne HPP's position as leaders and innovators in high-performance powertrain solutions. Back up statements with experience and proven results.

Social Perception

Highly specialized and knowledgeable authority in the high-performance engine sector, particularly for Honda K-Series engines.

Copy Examples

• •Headline: Unleash Proven Motorsport Pedigree: Bourne HPP K-Series Engines. Body: Engineered with F1 and Le Mans expertise, our K-Series crate engines deliver uncompromising power and track-tested reliability. Elevate your build.
• •Headline: Precision Power: Bourne HPP Performance Camshafts. Body: Maximize your engine's potential. Our meticulously designed camshafts offer optimized lift and duration for superior horsepower and torque gains. Built for competition.
• •Headline: Data-Driven Performance: Expert ECU Calibration by Bourne HPP. Body: Go beyond stock limitations. Our bespoke ECU tuning, informed by decades of motorsport experience, ensures optimal engine performance, responsiveness, and durability.
• •Headline: The Winning Edge: Trackside Support & Engineering from Bourne HPP. Body: Our commitment extends beyond the workshop. Benefit from our world-class engine building and component development trackside, ensuring maximum performance when it counts.
• •Headline: Bourne HPP Online: Your Source for Elite Motorsport Components. Body: From Syvecs ECUs to our own precision-engineered parts, find everything you need to dominate. Knowledge, experience, and service for ultimate powertrain performance.