Brand Tone

aspirational, friendly, and value-conscious

Brand Values

• •Quality & Durability
• •Affordability & Value
• •Style & Elegance
• •Customer-Centricity
• •Sustainability

Best Practices

• •Maintain a Positive and Aspirational Tone: Use uplifting and empowering language that makes the customer feel good about their purchase.
• •Always Highlight Quality and Value: Consistently mention the use of durable materials and the affordability of the products to reinforce the brand's core selling points.
• •Engage with Your Community: Use questions in your social media captions, run polls, and encourage user-generated content with a specific hashtag to build a sense of community.
• •Keep it Clear and Concise: While the tone is aspirational, the copy should be easy to understand. Clearly state the product benefits and any promotional details.
• •Tailor Content to the Platform: While maintaining a consistent brand voice, adapt the style of the copy to each social media platform. For example, use more visuals and trending audio on TikTok, and more detailed descriptions on Facebook and the website.

Social Perception

The public perception of Bourga Collections seems to be that of a reliable source for trendy and affordable jewelry, particularly within its local market of Malta. The consistent social media activity and engagement suggest a loyal customer base. The absence of widespread negative reviews indicates a generally positive or neutral perception. The brand is perceived as being current and in touch with popular trends, as seen with their birthstone and initial necklace collections.

Copy Examples

• •Elegance that speaks for itself. ✨ Introducing the Elysian Collection - a touch of heaven, designed for your everyday. Discover delicate pieces that are made to last. #BourgaCollections #Elysian #NewCollection #JewelryLove
• •Your 9-to-5 just got a chic upgrade. Our Fine Line Collection features minimalist designs in high-quality stainless steel, perfect for adding a touch of sophistication to any outfit. Shop now and enjoy free shipping on orders over 29.99. #BourgaStyle #Workwear #AffordableLuxury
• •(Upbeat music) From coffee runs to nights out, your style is uniquely you. Bourga Collections has the final touch. Durable, stylish, and oh-so-you. ✨ #MyBourgaStory #JewelryHaul #OOTD
• •Summer Sparkle is Here! ☀️ Get up to 30% off on our summer collection. Lightweight, tarnish-resistant pieces perfect for the beach and beyond. Don't miss out! #BourgaSale #SummerJewelry
• •A little gift from us to you. ❤️ For a limited time, get a free pair of our classic stud earrings with any purchase over 50. Because you deserve to shine. #BourgaFamily #SpecialOffer