Brand Tone

enthusiastic, friendly, passionate, approachable, and educational

Brand Values

• •Discovery & Exploration
• •Quality & Premium Selection
• •Generosity & Value
• •Community & Mateship
• •Accessibility & Simplicity
• •Customer Experience
• •Education

Best Practices

• •Speak Like a Mate, Not a Salesperson: Use conversational, friendly language. Imagine you're talking to a friend about a great bourbon you've just tried. Avoid overly corporate or stiff jargon.
• •Share Your Passion Authentically: Let your genuine enthusiasm for bourbon shine through. Use evocative and descriptive language when talking about taste, aroma, and experience, but keep it relatable.
• •Be Inclusive and Welcoming: Address your audience directly (e.g., "bourbon brothers and sisters," "fellow enthusiasts"). Make newcomers feel as welcome as seasoned connoisseurs. Offer guidance and education without being patronising.
• •Emphasise Discovery and Experience: Focus copy on the journey of finding new favourites and the unique experience each bottle offers, rather than just the product features.
• •Maintain Consistency Across All Channels: Ensure the friendly, passionate, and knowledgeable tone is present in website copy, emails, social media posts, video scripts, and even customer service interactions. This builds a strong, recognisable brand personality.

Social Perception

Bourbon Brothers Australia is generally perceived very positively by its customers and the online whiskey community that interacts with them. They are seen as a reliable and exciting way to discover new bourbons, particularly through their well-regarded subscription service. Customers appreciate the quality of the products, the generous sample sizes, the efficiency of service, and the educational aspect of the brand. The "mates" philosophy seems to resonate well, creating a loyal customer base that feels part of an enthusiast community. There is little to no negative sentiment found in the provided search results, with reviews focusing on the positive aspects of the experience.

Copy Examples

• •Social Media Post (New Arrival): Heads up, bourbon brothers and sisters! 🔥 Get ready to tantalise your tastebuds because a brand-new, liquid gold stunner has just landed in our store. We've been itching to share this one with you – it's a journey in a glass! Check our stories for a sneak peek and tasting notes. Who's ready for a new favourite? 😉 #BourbonBrothersAU #NewWhiskey #AmericanWhiskey #BourbonLovers
• •Email Subject for Subscription Box: Your Next Bourbon Adventure Has Shipped! 🚀 Get Ready, [Customer Name]! (Body Snippet): G'day [Customer Name], clear some space on your top shelf! Your monthly Bourbon Brothers discovery pack is on its way, and trust us, this month's lineup is an absolute cracker. We've handpicked three incredible American whiskeys we reckon you're going to love exploring. Get ready to sip, savour, and maybe even find a new go-to! Cheers to great bourbon! 🥃
• •Website Banner for Subscription Club: Stop Dreaming, Start Discovering! Join Australia's Favourite Bourbon Club & Get Exclusive Whiskeys Delivered Monthly. Bigger Samples. No Lock-ins. Just Pure Bourbon Joy. Your mates at Bourbon Brothers have you covered!
• •Product Description Snippet (for a featured bourbon): Forget everything you thought you knew about smooth. This [Bourbon Name] is like a velvet hug from Kentucky itself. We cracked open a bottle here at BBHQ (tough job, we know 😉) and were blown away by its [mention 1-2 key tasting notes e.g., rich caramel and bold spice]. Perfect for sipping neat by the fire or sharing with good company. Go on, treat yourself!
• •Instagram Story Poll Caption: Weekend sipper sorted! 🎉 Which of this month's Bourbon Brothers picks are you cracking open first? A) The Smooth Operator (Whiskey A) B) The Bold & Spicy One (Whiskey B) C) The Sweet Surprise (Whiskey C) Vote now & let us know your plans! 👇 #BourbonClub #WeekendVibes