Brand Tone

Artisanal & Craft-Focused, Heritage-Proud & Authentic, Gourmet & Sophisticated, Innovative & Passionate, Approachable & Educational

Brand Values

• •Quality & Craftsmanship
• •Tradition & Heritage
• •Innovation
• •Authenticity & Simplicity
• •Local Sourcing & Sustainability
• •Community Engagement

Best Practices

• •Emphasize Craftsmanship: Use words like handcrafted, small-batch, artisan, and meticulously aged to highlight the care and quality put into each product.
• •Weave in the Bourbon Heritage: Consistently reference Kentucky, bourbon barrels, and the unique aging/smoking process to reinforce the brand's origin and unique selling proposition.
• •Maintain a Sophisticated yet Inviting Voice: Appeal to food lovers and those with a taste for gourmet experiences, but ensure the language is accessible and encourages culinary exploration.
• •Showcase Passion and Innovation: Tell the story of the brand's origins and the founder's vision. Highlight the uniqueness of the products and the Eat Your Bourbon philosophy.
• •Focus on Sensory Language: Describe the rich, smoky, and complex flavors imparted by the bourbon barrel aging process to entice and engage the audience. Use terms like robust, aromatic, biting, and smoky oak flavor.

Social Perception

A Premium, Gourmet Brand, An Innovator in the Food Industry, Authentically Kentuckian, Passionate and Dedicated, A Source of Unique Gifts, Well-regarded by Chefs

Copy Examples

• •Crafted in the heart of Bourbon Country. Aged in tradition. Savored in moments. Bourbon Barrel Foods: Taste the dedication in every drop of our Bluegrass Soy Sauce.
• •Don't just drink your bourbon. *Eat Your Bourbon.* Explore a world of flavor, from our signature barrel-aged soy sauce to bourbon-smoked spices. Elevate your everyday.
• •Slow. Small. Simple. That's the Bourbon Barrel Foods promise. We handcraft unique gourmet essentials, inspired by Kentucky's rich heritage, for your discerning palate.
• •From repurposed bourbon barrels to your table, experience the authentic taste of Kentucky craftsmanship. Our Bourbon Smoked Paprika adds a whisper of the Bluegrass to every dish.
• •Unlock a new dimension of flavor. Our founder, Matt Jamie, dared to microbrew soy sauce in bourbon barrels, and a culinary adventure began. Join us and Eat Your Bourbon.