Brand Tone

Artisanal, Warm, and Professional

Brand Values

• •Quality and Craftsmanship
• •Exceptional Customer Service
• •Community Roots
• •Reliability
• •Passion for Floristry

Best Practices

• •Lead with Artistry and Passion: Always use descriptive, sensory language that highlights the beauty, texture, and color of the flowers. Frame your products not just as bouquets, but as handcrafted pieces of floral art.
• •Emphasize Your Heritage: Regularly mention your 35+ years of experience. This builds trust and reinforces your value as a stable, professional, and integral part of the local community.
• •Maintain a Warm, Personal Voice: In all customer communications—from social media replies to email confirmations—use a friendly and personal tone. Address customers by name when possible and always be approachable and helpful.
• •Showcase, Don't Just Tell: Let high-quality visuals do most of the talking. Your copy should complement the images, adding a story or detail about the specific arrangement, the season, or the emotion it's meant to convey.
• •Balance Professionalism with Approachability: While your expertise is a key selling point (especially for weddings and events), ensure your brand never feels intimidating. Promote your workshops and 'Florist Choice' options to welcome customers of all knowledge levels and budgets.

Social Perception

The public and customers perceive Bouquet Florist as a high-quality, trustworthy, and creative local florist. They are seen as the go-to provider for special occasions where artistry and reliability are paramount. The pricing is considered fair for the exceptional quality received. Customers feel valued and are highly loyal, often citing that they wouldn't go anywhere else for flowers. The brand carries a reputation for being both a professional service for major events and a friendly local shop for a personal gift.

Copy Examples

• •Capturing the soul of a Somerset autumn in one bouquet. We’ve hand-tied fiery dahlias, rich foliage, and delicate anemones to bring the warmth of the season indoors. Each stem is chosen for its unique beauty, creating a fleeting moment of natural art. Who would you give this autumn hug to? #BouquetFlorist #SomersetFlorist #AutumnFlowers #HandTiedBouquet #ArtisanFlorist
• •Your Love Story in Full Bloom. For over 35 years, we've crafted bespoke wedding flowers that tell a personal story. From intimate ceremonies to grand celebrations in the heart of Somerset, we blend passion, artistry, and the finest seasonal flowers to make your day unforgettable. Let's begin designing your dream.
• •Can't decide? Trust the artists. Our 'Florist Choice' bouquet is your ticket to the freshest, most beautiful seasonal flowers our workshop has to offer. Give us a colour palette or a feeling, and our expert florists will craft a stunning, one-of-a-kind arrangement that’s guaranteed to delight. Order online for local delivery!
• •In moments of quiet remembrance, flowers speak when words cannot. This sympathy spray was created with soft, serene whites and gentle greens to convey peace and heartfelt condolences. Crafted with care and delivered with dignity. #SympathyFlowers #CheddarFlorist #Handcrafted
• •Bouquet Florist: Your Local Artisan Florist for Over 35 Years. From joyful birthdays to heartfelt goodbyes, our family has been honoured to be a part of your family's moments. Experience the beauty of bespoke floral design, right here in Cheddar. Visit us on Union Street or at bouquetflorist.co.uk.