Brand Tone

friendly, empowering, and community-oriented

Brand Values

• •Inclusivity and Body Positivity
• •Community Focus
• •Authenticity
• •Accessibility
• •Empowerment

Best Practices

• •Speak Your Customer's Language: Use inclusive and positive language. Avoid terms that could be perceived as negative or clinical. Focus on empowerment, confidence, and style.
• •Tell Your Brand Story: Regularly share the story of why Boundless Beauty was founded. This personal touch resonates with customers and builds a stronger connection.
• •Showcase Your Community: Feature real customers (with their permission) in your social media and marketing materials. This reinforces the brand's authenticity and community focus.
• •Be an Advocate for Body Positivity: Actively promote messages of self-love and acceptance. Position the brand as a leader in the body positivity movement within your community.
• •Maintain a Friendly and Approachable Tone: Whether it's a website banner, a social media post, or an email newsletter, the voice should always be warm and welcoming. Imagine you are talking to a friend.

Social Perception

Boundless Beauty Curvy 14+ is perceived very positively within its community as a much-needed and valued resource. The staff is praised for being "amazing" and "helpful," creating a welcoming and non-judgmental shopping experience. It is seen as a safe and comfortable space for curvy women to find clothing that fits their bodies and style, and the founder is respected for her entrepreneurial spirit and dedication to serving the community. It is a cherished local business that genuinely cares about its customers.

Copy Examples

• •Headline: Done with dressing rooms that disappoint? So are we. Body: At Boundless Beauty, we celebrate curves! We’ve curated a collection of stylish, on-trend pieces in sizes L-6X that are designed to make you feel as amazing as you are. Come say hi and rediscover the joy of shopping!
• •Headline: Your wardrobe called. It wants a confidence boost. Body: From essential basics to statement pieces, find everything you need to express your unique style. Because fashion is for every body. Shop our new arrivals online or in-store.
• •Headline: Founded by a curvy woman, for curvy women. Body: Our founder, Natasha, started Boundless Beauty because she believed every woman deserves access to trendy, affordable fashion. That's our promise to you. #BoundlessBeauty #CommunityLove
• •Headline: Fall in love with fashion that fits. Body: Tired of compromising on style? At Boundless Beauty, you don't have to. Explore our collection of dresses, denim, and more, all handpicked to flatter your figure and make you shine.
• •Headline: More than a store. We're a community. Body: Join the Boundless Beauty family! A place where you are celebrated, supported, and can always find the perfect outfit. Thank you for supporting local!