Brand Tone

friendly, uplifting, and approachable

Brand Values

• •Self-Care
• •Joy and Positivity
• •Quality
• •Community and Connection
• •Accessibility and Inclusivity

Best Practices

• •Create a Tone of Voice Guide: Document the key attributes of Bouncy's tone (e.g., friendly, uplifting, playful, supportive) with do's and don'ts and example phrases. This ensures everyone creating content is aligned.
• •Use "You" and "We" for Connection: Address the audience directly ("you," "your") to create a personal connection, and use "we" to represent the friendly, approachable nature of the Bouncy brand.
• •Incorporate Positive and Encouraging Language: Use words that evoke happiness, confidence, and well-being (e.g., "joy," "shine," "glow," "happy," "vibrant," "feel good," "treat yourself").
• •Keep it Relatable and Authentic: Use everyday language, share relatable scenarios (like the "Sunday Scaries" TikToks), and avoid overly formal or technical jargon. Authenticity builds trust.
• •Ensure Visual and Textual Harmony: The playful and uplifting tone in the copy should be consistently matched by bright, positive, and appealing visuals across all platforms, as currently seen on their Instagram and website.

Social Perception

trendy, modern, and cheerful brand focused on well-being and lifestyle

Copy Examples

• •Glow up your routine! ✨ Our new Sunshine Burst serum is here to give your skin that happy, healthy bounce it deserves. Packed with good-for-you ingredients to make you feel amazing from the outside in. Ready to shine? #BouncyBeauty #SelfCareEveryday #NewCollection
• •Make waves this summer with Bouncy! 🌊 Dive into our latest swimwear collection designed for every body and every sunny adventure. Feel confident, feel vibrant, feel you. Tap to shop your new favorite suit! #BouncySwim #SummerVibes #BeachReady
• •(Upbeat music, quick cuts of someone happily unboxing/trying a snack) Snack attack? We got you! 😉 Treat yourself to our [Snack Name] – the perfect little pick-me-up to add some Bouncy to your day. Seriously delicious, seriously joyful. #BouncySnacks #TreatYourself #HappySnacking
• •Get Your Bounce On! ✨ Special Weekend Treats Inside Just For You! (Email Body Snippet): Hey Bouncy babe! Ready to add a little extra joy to your weekend? We've curated some special offers on our favorite self-care goodies to help you relax, refresh, and feel fantastic. Because you deserve it! [Link to Shop]
• •Your daily dose of delight. ✨ Shop Bouncy for curated self-care, joyful finds, and that extra bounce in your step. #ShopBouncy #SelfCareJourney