Brand Tone

Innovative and Practical, Eco-Conscious and Principled, Approachable and Relatable

Brand Values

• •Sustainability
• •Innovation
• •Australian Made
• •Functionality and Convenience
• •Collective Effort

Best Practices

• •Always Weave in the "Why": Never just sell a cooler; sell the mission. Every piece of copy, where appropriate, should connect back to the core values of sustainability, Australian innovation, or reducing waste. For instance, instead of "Buy our new cooler," use "Choose the Australian-made cooler that's helping eliminate single-use plastic."
• •Lead with the "Collapsible" Feature: The most unique and compelling product feature is its ability to collapse. This should be front and center in headlines, ad copy, and visual content. It's the primary differentiator that grabs attention.
• •Use the "Engineered for Business, Perfect for You" Angle: Leverage the brand's B2B origins as a mark of quality. The copy should communicate that the consumer product benefits from the rigorous standards of industrial/pharmaceutical logistics (e.g., "Tough enough for the supply chain, convenient enough for your weekend").
• •Maintain an "Innovator's Pride, Aussie Mate" Tone: Balance the technical pride (using words like "patented," "engineered," "performance") with a friendly, approachable Australian voice. This makes the brand feel both authoritative and likeable.
• •Focus on "Freedom and Convenience": The copy should consistently highlight the benefits of the product's features. It's not just "lightweight"; it's "the freedom to go further." It's not just "collapsible"; it's "the convenience of reclaiming your car boot space." Connect every feature to a tangible lifestyle improvement.

Social Perception

As an Innovative Solution; As a Premium, Quality Product; As an Eco-Friendly Choice; As a Dual-Purpose Brand

Copy Examples

• •The Last Cooler You'll Ever Need. Australian-made, incredibly tough, and collapses to half its size. Reclaim your space and join the zero-waste movement.
• •From a full family picnic to fitting perfectly in your boot. That ’s the Bouncee magic. ✨ Our patented collapsible design means more adventures and less clutter. #AustralianMade #SustainableLiving #CoolerBag #EcoFriendly
• •Tired of choosing between a heavy, bulky cooler and lukewarm drinks? The Bouncee cooler is engineered in Australia to be lightweight, durable, and amazingly efficient. It keeps ice for days and folds away in seconds. Upgrade your adventures.
• •For the food and pharmaceutical industries, single-use insulated packaging is a costly problem—both financially and environmentally. Our mission at Bouncee is to solve it. Our reusable, collapsible crates offer a robust, zero-waste alternative that protects your products and the planet. #SustainableLogistics #ColdChain #ZeroWaste #AustralianInnovation
• •Go from big chill to packed flat. 🥶