Tono de Marca

The predominant tone of BOUNCE is aspirational, conscious, and friendly, reflecting chic sophistication, authentic purpose, and a welcoming community-oriented personality.

Valores de Marca

• •Quality and Timelessness
• •Sustainability
• •Kindness and Community
• •Joy and Playfulness

Mejores Prácticas

• •Lead with Values: Always anchor your copy in the core values of quality, sustainability, and kindness. Whether it's a product description or a social media post, weave in elements of this ethos.
• •Use Conscious Language: Employ words that reflect your commitment to sustainability. Phrases like "circular," "reworked," "consciously crafted," and "slow fashion" reinforce your brand's identity.
• •Tell a Story: Go beyond just describing the product. Share the story behind its design, the quality of the materials, or how it fits into a sustainable lifestyle. Storytelling creates a stronger emotional bond with customers.
• •Foster Community in Your Copy: Use inclusive and welcoming language. Ask questions, encourage user-generated content, and talk with your audience, not just at them. Make them feel like part of the "Bounce tribe."
• •Maintain a Cheerful & Aspirational Tone: The name "Bounce" is inherently positive. Let this shine through in your writing. Keep the tone upbeat, hopeful, and inspiring, showcasing how your products can bring joy and confidence to the wearer.

Percepción Social

The public perceives BOUNCE as a brand committed to quality, sustainability, and excellent customer experience. Customers associate it with high-quality, unique pieces that offer a stronger emotional connection than fast fashion. Its emphasis on sustainability and ethical practices resonates with eco-conscious consumers, and the community-centric model fosters appreciation for the welcoming atmosphere and connections, leading to sustained demand.

Ejemplos de Copy

• •Style that’s made to last. Our new City Dweller Jacket isn’t just a statement piece—it’s a promise. Crafted with exceptional quality and designed to go everywhere life takes you. This is fashion with a soul. #BounceWithUs #TimelessStyle #SustainableFashion
• •Kindness is the new classic. Discover our new collection, where every thread tells a story of quality, community, and conscious style.
• •Wear the change you want to see. Explore our collection of timeless designs and unique vintage finds that are kind to you and the planet.
• •Break up with fast fashion. Ready for a more meaningful wardrobe? At BOUNCE, we believe in clothes that bounce back. From beautifully repaired vintage to timeless, quality-crafted pieces, join a community that values style and sustainability. Shop the difference.
• •The Everywhere Shirt: Cheerful, versatile, and consciously crafted. The Everywhere Shirt is our signature piece for a reason. Its unexpected twist of fun and exceptional quality make it the perfect companion for your daily adventures. Designed in the heart of Sydney, it’s a piece of local love with a global reach.