Brand Tone

Playful, Expressive, and Fashion-Forward. Friendly and approachable, using empowering and celebratory language. Focuses on inspiring confidence, individuality, and self-expression.

Brand Values

• •Self-Expression
• •Individuality
• •Playfulness
• •Feminine Confidence
• •Accessible Style

Best Practices

• •Lead with Emotion, Not Specs: Always prioritize how the watch makes the wearer feel (confident, playful, unique) over its technical features.
• •Use an Empowering and Celebratory Vocabulary: Incorporate active, positive, and expressive words like "celebrate," "shine," "bold," "unleash," "bloom," and "dare."
• •Tell a Style Story: Frame every piece of copy around self-expression. The watch isn't just a watch; it's a "statement piece" or "conversation starter."
• •Keep it Playful and Light: Avoid overly technical or formal language. Use short, punchy sentences and a friendly, conversational tone.
• •Ensure Visual and Textual Harmony: The bright, vibrant, and fun aesthetic of the product photography must be matched by the energy of the copy.

Social Perception

Perceived as a fashion accessory brand, not for watch collectors or enthusiasts. Value is placed on design, color, and novelty. It's seen as an affordable, trendy, and disposable fashion item, competing with other accessories like bracelets and sunglasses.

Copy Examples

• •Don't just show up. Make an entrance. Our Confetti watch is for moments that are too fun for a boring timepiece. #BoumWatches #TimeToShine #SelfExpression
• •Why blend in? Your style is your story. BE BOUM. BE YOU. Shop the new collection.
• •Carved from confidence. The new Marble watch isn't just about telling time—it's about telling the world who you are. Just like you.
• •✨ Psst... Your wrist is looking a little boring.
• •Your Daily Dose of Gorgeous.