Brand Tone

Aspirational & Elegant, Caring & Trustworthy, Informative & Supportive, Passionate & Dedicated

Brand Values

• •Quality & Design Excellence
• •Safety
• •Customer Satisfaction & Trust
• •Sustainability & Ethical Practices
• •Innovation
• •Functionality
• •Community & Support

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (e.g., elegant, caring, trustworthy, aspirational), key messaging points, preferred vocabulary (and words to avoid), and provide examples. This ensures anyone writing for the brand can maintain consistency.
• •Prioritize "Safety" and "Quality" in Messaging: Consistently weave in the core values of safety, quality craftsmanship, and design excellence throughout all copy, from product descriptions to social media.
• •Emphasize "Peace of Mind": Connect with the parental desire for security and reassurance by highlighting how Boulevard Kids products contribute to a safe and serene environment for their child.
• •Foster a Sense of Community and Support: Use inclusive and supportive language. Frame communications as a partnership in the parenting journey, offering advice and understanding.
• •Maintain Visual and Textual Cohesion: Ensure that the aspirational and elegant tone reflected in the copy is matched by high-quality, beautifully styled imagery and a clean, sophisticated website and social media aesthetic. The visual elements should reinforce the written message.

Social Perception

Trusted Resource for Quality Nursery Goods, Family-Oriented and Supportive, Focused on Aesthetics and Quality Craftsmanship, Limited Public Review Data

Copy Examples

• •Homepage Banner: "Crafting Dream Nurseries, Ensuring Peaceful Beginnings. Discover Boulevard Kids – Where Style Meets Safety."
• •Product Description (Cot): "More than a cot, it's the heart of their haven. Our [Cot Name] is meticulously crafted from sustainable materials, exceeding safety standards to bring you ultimate peace of mind and timeless elegance to your nursery."
• •Social Media Post (Instagram - Image of a styled nursery): "Creating a sanctuary for your little one is a journey of love. Let us help you design a space that’s as safe and nurturing as it is beautiful. ✨ Explore our collections via the link in bio. #BoulevardKids #NurseryInspo #SafeAndStylish #DreamNursery"
• •Email Subject Line (Newsletter): "Expert Tips & Elegant Finds for Your Perfect Nursery ✨"
• •About Us Snippet: "At Boulevard Kids, we believe every family deserves a beautiful, safe, and nurturing start. Founded by a mum with a passion for design and a commitment to quality, we're here to support your parenting journey with thoughtfully curated nursery essentials."