Tono de Marca

Artisanal and Elegant, also Educational and Passionate

Valores de Marca

• •Artisanal Craftsmanship
• •Quality Ingredients
• •Authenticity and Tradition
• •Elegance and Simplicity
• •Passion for the Craft

Mejores Prácticas

• •Always lead with language that evokes the artisanal nature of the products, using words like "handcrafted," "artisanal," "slow-fermented," and "passion."
• •Briefly explain the value behind the products, mentioning the benefits of sourdough, the quality of the ingredients, or the time invested in the baking process.
• •Maintain a sophisticated but clear voice, avoiding slang or overly casual phrasing to match the brand's refined aesthetic.
• •Use evocative and sensory language, describing elements like "flaky layers," "buttery aroma," "crisp crust," and "rich flavors" to engage the customer's senses.
• •Ensure that the tone of the copy is always paired with high-quality, professional photography that reflects the elegance and simplicity of the brand, so visuals and text work together.

Percepción Social

The public perception of Boulangerie L'Art Blanc is that of a high-end, specialty bakery. It is likely seen as a destination for discerning customers who value quality, taste, and the use of natural ingredients over mass-produced alternatives. The brand is perceived as a contributor to the city's evolving gastronomic landscape, offering products that are both delicious and thoughtfully made.

Ejemplos de Copy

• •Introducing our new weekend special: the Olive & Rosemary Sourdough. Crafted over 48 hours with slow-fermented dough and infused with aromatic rosemary and Kalamata olives. It The brand is perceived as a contributor to the city's evolving gastronomic landscape, offering products that are both delicious and thoughtfully made.
• •L'Art Blanc: Where Flour, Water, and Time Create Magic. Discover Our Passion for Sourdough.
• •Our bread is made with 100% natural sourdough starter, agroecological flour, and a slow fermentation process for exceptional flavor and digestibility. Thank you for supporting artisanal baking.
• •A Taste of Artistry: Freshly Baked for You This Week at L'Art Blanc