Brand Tone

Approachable Luxury, Trustworthy and Transparent, Enthusiastic and Passionate, Confident and Reassuring, Slightly Playful/Informal

Brand Values

• •Authenticity & Trust
• •Value for Money
• •Personalized Customer Service
• •Passion for Fashion
• •Accessibility to Luxury
• •Circularity/Sustainability (implied)

Best Practices

• •Embrace the "Ethan & Cat" Persona: Continue to use a friendly, first-person narrative (where appropriate, like emails or social media replies) that emphasizes the "couple who breathes fashion" and "small business" aspect. This builds trust and approachability.
• •Balance Luxury with Accessibility: Use language that speaks to the high quality and exclusivity of the brands, but frame it in a way that feels attainable and exciting, not exclusionary. Highlight the "exceptional prices" and "value."
• •Be Transparent and Build Trust: Continue to be open about sourcing past-season items. Address potential customer concerns proactively in FAQs or "About Us" sections. Share positive customer testimonials.
• •Maintain Personal Touches: The handwritten notes are a significant differentiator. Continue these and look for other small ways to personalize the experience (e.g., personalized email greetings, remembering past purchases if feasible).
• •Consistent Visuals with Clear Product Focus: Ensure product photography and social media imagery are high-quality, clean, and accurately represent the luxury items, while the overall brand aesthetic remains approachable and not overly sterile. Let the product be the hero.

Social Perception

Positive, Reliable and Legitimate, Hidden Gem, Personal and Caring

Copy Examples

• •Headline: Score That Drake's Piece You've Been Eyeing. (Without the Full-Price Guilt). Body: At House of Huntington, we get it. You love luxury, but you also love smart finds. We're Ethan & Cat, and we personally hunt down authentic, past-season treasures from iconic brands so you can indulge your style, beautifully. Your secret designer outlet is here.
• •Headline: Luxury Fashion Shouldn't Be Stuffy. (Or Break the Bank). Body: Forget intimidating boutiques. House of Huntington offers coveted designer fashion with a friendly, personal touch. From Nigel Cabourn to Amy Jane London, discover exceptional pieces at prices that make sense. Got questions? We're real people, ready to help!
• •Headline: From Our Closet to Yours: Authentic Designer Finds, Handpicked with Passion. Body: As fellow fashion lovers, we believe everyone deserves to experience the thrill of designer quality. That's why House of Huntington brings you genuine, past-season collections from the world's best brands. Exceptional style, exceptional prices, and a little note from us in every package.
• •Social Media Post (Image of a high-end jacket): Text: Weekend plans: sorted. This [Brand Name] jacket just landed, and it’s everything. 🔥 We source these gems directly, so you get all the luxury, none of the excessive markup. Limited stock – you know the drill! 😉 #HouseOfHuntington #DesignerOutlet #LuxuryForLess #PastSeasonSteals #[BrandName]
• •Email Subject: Psst... Your Next Designer Obsession is Waiting (at a Price You'll Love). Body: Hi [Customer Name], Ethan & Cat here from House of Huntington! We've just added some incredible new arrivals from [Mention a popular brand] and couldn't wait to share them with you. Authentic, stylish, and with the personal service you've come to expect. Come see what's new before it's gone!