Brand Tone

encouraging, accessible, and relaxing

Brand Values

• •Creativity for All
• •Quality and Satisfaction
• •Relaxation and Mindfulness
• •Innovation

Best Practices

• •Use Encouraging and Inclusive Language
• •Focus on the Emotional Benefits
• •Maintain a Positive and Supportive Voice
• •Keep it Simple and Clear
• •Showcase, Don't Just Tell

Social Perception

Largely positive, perceived as a reliable source for affordable and enjoyable DIY art projects, fostering a supportive community for a shared hobby, with high satisfaction regarding product quality and customer experience.

Copy Examples

• •Unleash Your Inner Artist. No Experience Required. Feeling creative? Our paint-by-numbers kits make it easy to create a masterpiece you'll be proud to display. Just match the numbers to the paints and watch your canvas come to life. Perfect for a relaxing weekend project or a unique gift.
• •Your Daily Dose of Calm is Just a Brushstroke Away. Life can be stressful. Find your focus and unwind with a Bougimal diamond painting kit. The simple, repetitive motion of placing the sparkling gems is a meditative experience that melts away tension. Create something beautiful and find your peace.
• •From Blank Canvas to Breathtaking Art. By You. Ever dreamed of painting a stunning landscape or a vibrant abstract? Now you can. Our all-in-one kits provide everything you need: a pre-printed canvas, high-quality paints, and easy-to-follow instructions. The only thing missing is your personal touch.
• •The Perfect Gift for the Creative Soul in Your Life. Give the gift of creativity and relaxation. A Bougimal art kit is a thoughtful and engaging present for birthdays, holidays, or just because. Watch their face light up as they create their very own work of art.
• •Join Our Community of Creators! Share your finished masterpiece with us on Instagram using #BougimalArt for a chance to be featured! Connect with fellow art lovers, get inspired by their creations, and be part of a vibrant and supportive community.