Brand Tone

Bold, Celebratory, and Empowering

Brand Values

• •Self-Expression and Confidence
• •Quality and Craftsmanship
• •Customer-Centric Service
• •Accessibility
• •Mindful Consumption

Best Practices

• •Use Empowering & Celebratory Language: Always use active, confident, and exciting words. Phrases like "Own the night," "Command the room," "Unforgettable," and "Iconic" reinforce the brand’s core promise. Avoid passive or generic descriptions.
• •Center the Customer as the "Main Character": Frame the copy around the customer's experience and feelings. It’s not just a dress; it’s her birthday dress, her moment, her story. Use "You" and "Your" frequently to make the message personal.
• •Highlight Quality and Exclusivity: Mention the craftsmanship—“intricate beading,” “luxe feathers,” “custom designs”—to justify the price point and differentiate from lower-quality competitors. Emphasize the MTO model to add a sense of exclusivity and responsible consumerism.
• •Amplify Social Proof: Actively integrate customer testimonials, reviews, and user-generated content into marketing copy. Phrases like "See why everyone's obsessed" or "As seen on our amazing customers" build trust and create a sense of community.
• •Maintain a Consistent Visual and Verbal Aesthetic: Ensure that the bold, glamorous, and glittery visual identity of the products is matched by the copy. The words should be as dazzling and confident as the dresses themselves. Keep the tone consistent across all platforms, from the website FAQ to social media captions.

Social Perception

The public perceives BOUGIE GLITTER as a legitimate and trustworthy source for high-impact, special occasion wear. Customers see the brand as reliable, with products that live up to their online images. The excellent and responsive customer service is a significant driver of this positive perception, with many reviewers explicitly highlighting their positive interactions. The brand is associated with major life celebrations, particularly birthdays and proms, positioning it as a go-to for memorable events.

Copy Examples

• •Why blend in when you were born to stand out? ✨ Introducing The ‘Celeste’ Gown. Crafted for nights you’ll never forget and moments where all eyes are on you. Your main character era starts now. Tap to shop.
• •This is YOUR year. Don’t just make an entrance—make it legendary. Our birthday collection is curated with showstoppers only, because your special day deserves nothing less than iconic. Find the dress that screams ‘you’. P.S. Pay later with Afterpay so you can celebrate now.
• •She understood the assignment! 🔥 @(user) looking absolutely breathtaking in our ‘Malia’ Mini Dress for her birthday. We live for these moments! Tag us in your #BougieGlitter look to be featured. #birthdaydress #promdresses #showstopper
• •BE THE EVENT. Our latest collection of head-turning, confidence-boosting dresses has arrived. Free shipping on all orders over $250.
• •Dreaming of the perfect prom or birthday dress? Get inspired by BOUGIE GLITTER. Think extravagant rhinestones, luxe feathers, and unforgettable silhouettes. Find your showstopper dress here and own the night.