Brand Tone

confident, empowering, and trendy

Brand Values

• •Empowerment
• •Body Positivity
• •Inclusivity
• •Style-consciousness

Best Practices

• •Use Empowering Language: Consistently use words and phrases that uplift and inspire confidence, such as "celebrate," "embrace," "empower," and "confidence."
• •Maintain a Body-Positive Stance: Actively promote body positivity in all communications. Use inclusive imagery and language that celebrates all body types.
• •Stay on Trend: Keep the language and style references current and fashionable to reflect the trendy nature of the products.
• •Engage with Your Community: Use a conversational and inclusive tone on social media to foster a sense of community and belonging among your followers.
• •Be Authentic: Let the passion for your brand's mission shine through. Authentic messaging will resonate more deeply with your target audience.

Social Perception

largely positive, seen as a go-to for high-style curve fashion, with customers expressing satisfaction with the style and empowering nature of the clothing. The brand's social media fosters a supportive community around its body-positive messaging within the plus-size fashion niche.

Copy Examples

• •Don't just dress your curves. Celebrate them. At Boughie Curves, we believe fashion is for every body. Our latest collection is designed to make you feel as fabulous as you are.
• •Your wardrobe called. It's craving some Boughie. From statement dresses to everyday chic, find your next favorite outfit and embrace your inner confidence.
• •Sexy has no size. Discover our new arrivals and redefine your style. Because you deserve to feel beautiful, always.
• •Confidence looks gorgeous on you. Shop the looks that are turning heads and breaking stereotypes. Boughie Curves: Wear your confidence.
• •For the woman who knows her worth, and dresses like it. Elevate your style with our luxe collection. It's not just clothing, it's a statement.