Brand Tone

Adventurous and Empowering, Friendly and Approachable, Informative and Helpful, Innovative and Modern, Playful and Engaging (especially on TikTok)

Brand Values

• •Freedom and Adventure: Enabling customers to explore and enjoy the outdoors without limitations.
• •Sustainability and Green Energy: Committed to providing eco-friendly power solutions.
• •Quality and Reliability: Offering durable products designed for outdoor use and emergencies.
• •Customer Empowerment and Support: Providing comprehensive solutions and one-on-one customer assistance.
• •Innovation: Continuously developing and launching new products with advanced technology.
• •Comfort and Style: Ensuring outdoor adventures can be enjoyed with modern conveniences.

Best Practices

• •Emphasize Adventure and Freedom: Use active language that inspires exploration and independence (e.g., "Explore," "Discover," "Unleash," "Journey").
• •Highlight Reliability and Durability: Reassure customers with terms that speak to the robust nature of the products (e.g., "Built to last," "Dependable," "Rugged," "All-weather").
• •Focus on Solutions and Empowerment: Frame products as enablers of a desired lifestyle, solving problems for outdoor enthusiasts (e.g., "Stay connected," "Keep provisions fresh," "Power your essentials").
• •Maintain an Approachable and Supportive Voice: Use clear, concise language. When addressing potential issues or technical aspects, be informative and helpful rather than overly technical.
• •Incorporate a Sense of Innovation and Modernity: Subtly mention advanced features or technologies that enhance the user experience and align with a forward-thinking brand.

Social Perception

Generally perceived as a provider of reliable and innovative off-grid power solutions. Customers appreciate the performance of their portable fridges and solar panels. The brand is seen as a good option for those involved in van life, RVing, camping, and overlanding.

Copy Examples

• •Headline: Power Your Freedom. Explore Boundlessly. Body: Don't let power limitations hold you back. BougeRV’s portable solar panels and power stations are built for the wild, keeping you charged wherever the adventure takes you. Make the journey, uninterrupted.
• •Headline: Off-Grid Comfort. On-Demand Power. Body: From keeping your food fresh in our portable fridges to lighting up your campsite, BougeRV delivers the reliable energy you need. Adventure in comfort and style, no matter how far you roam.
• •Headline: Sustainable Journeys Start Here. Body: Embrace the wild responsibly. Our green energy solutions empower your adventures while minimizing your footprint. Power your passion, protect the planet.
• •Headline: Built for the Bold. Engineered for Everywhere. Body: Rugged terrain? Unpredictable weather? No problem. BougeRV products are designed for durability and peak performance, ensuring you’re always prepared for what’s next. Your adventure, our energy.
• •Headline: Unplug. Explore. Recharge. Repeat. Body: Experience true outdoor freedom with BougeRV. Our innovative power solutions give you the independence to stay longer, go further, and create unforgettable memories. What journey will you make?