Brand Tone

Empowering & Adventurous, Practical & Solution-Oriented, Friendly & Approachable, Eco-Conscious & Responsible, Innovative & Modern

Brand Values

• •Adventure & Freedom
• •Sustainability & Eco-Friendliness
• •Quality & Reliability
• •Innovation
• •Customer Empowerment & Support
• •Accessibility & Practicality

Best Practices

• •Prioritize "Adventure" and "Empowerment": Always frame product benefits in the context of enabling greater adventure, freedom, and self-sufficiency for the user. Use active, inspiring language.
• •Integrate Sustainability Naturally: Weave in the eco-friendly aspects and benefits of solar/portable power without being preachy. Highlight how BougeRV helps users enjoy nature responsibly.
• •Maintain a Helpful and Approachable Voice: Even when discussing technical features, keep the language clear, concise, and friendly. Focus on how the product solves a user's problem or enhances their experience.
• •Showcase Real-World Use & Community: Leverage user-generated content and testimonials in copy. Speak the language of RVers, campers, and overlanders to build authenticity and connection.
• •Highlight Innovation with Purpose: When introducing new features or products, explain how the innovation directly translates to a better, more convenient, or more powerful outdoor experience for the customer.

Social Perception

Generally Positive, Growing Reputation, Concerns/Criticisms, Engaged Community (Social Media)

Copy Examples

• •Headline: Go Further. Stay Longer. Power Your Wild. Body: Don't let power limits cut your adventure short. With BougeRV solar panels and portable power stations, the wilderness is yours to explore, sustainably. #BougeRV #PowerYourAdventure #OffGridFreedom
• •Headline: Cold Drinks, Hot Adventures. Zero Compromises. Body: Meet the BougeRV portable fridge: your trusty companion for fresh food and chilled drinks, no matter how far the trail takes you. Efficient, durable, and ready for anything. What's in your adventure cooler? #BougeRVLife #PortableFridge #AdventureReady
• •Headline: Sustainable Journeys Start Here. Body: Embrace the beauty of the outdoors, responsibly. BougeRV is committed to innovative green energy solutions that fuel your explorations while protecting our planet. Join us in making every journey an eco-adventure. #SustainableLiving #BougeRVGreen #EcoAdventure
• •Headline: Unplug. Recharge. Explore. Body: Life's best moments are often found off the beaten path. With BougeRV's reliable portable power, you have the freedom to disconnect from the grid but stay connected to what matters. Where will you recharge next? #OffGridLiving #BougeRVPower #ExploreMore
• •Headline: Your Adventure, Powered by Innovation. Body: From a weekend escape to a cross-country quest, BougeRV delivers the smart, dependable power solutions you need. Discover our latest gear – designed to make your outdoor experiences more comfortable and limitless. #BougeRV #InnovationForOutdoors #MakeTheJourney