Brand Tone

Friendly and Approachable, Enthusiastic and Passionate, Stylish and Chic, Helpful and Customer-centric, Aspirational yet Attainable

Brand Values

• •Quality
• •Style and Uniqueness
• •Customer Satisfaction
• •Affordability
• •Personal Connection
• •Passion for Fashion

Best Practices

• •Embrace Enthusiasm: Use positive and slightly effusive language (e.g., "gorgeous," "fabulous," "love," "stunning") genuinely, reflecting a passion for the products.
• •Keep it Friendly and Conversational: Write as if you're talking to a friend. Use contractions, occasional emojis where appropriate (especially on social media), and address the customer directly ("you," "your").
• •Highlight Uniqueness and Style: Consistently weave in words that emphasize the curated and special nature of the items (e.g., "unique," "handpicked," "stylish," "chic," "boutique find").
• •Focus on the Customer's Feeling: Frame descriptions around how the product will make the customer feel (e.g., "feel confident," "effortless style," "add a touch of glamour," "your new favourite").
• •Be Helpful and Approachable: Offer style advice, encourage questions, and reiterate the availability of customer support, reinforcing the personal touch and excellent service values.

Social Perception

Trusted Retailer, Source of Unique Finds, Friendly and Helpful Service, Good Value, Community-Oriented (Isle of Wight)

Copy Examples

• •Hello gorgeous! 👋 Say hello to your new favourite dress! The 'Elara' midi is all about effortless chic and dreamy comfort. Perfect for sunshine strolls or dressing up for that special occasion. ✨ Swipe to see the details and tap to make it yours! #BouchicStyle #NewCollection #OOTD #SummerDress #UniqueFashion
• •Discover your new happy place for style! At Bouchic, we handpick unique and beautiful clothing, accessories, and gifts that make you feel fabulous, without breaking the bank. ✨ Come say hi at our Isle of Wight boutique or explore our treasures online! #BouchicIOW #StylishFinds #AffordableLuxury #ShopSmall #FashionLove
• •Looking for that perfect finishing touch? ✨ Our latest collection of accessories has just landed, filled with unique pieces to elevate any outfit. From statement necklaces to chic scarves, find your sparkle with Bouchic. P.S. Our friendly team is always here if you need a little style advice! 😉
• •Meet the top you'll reach for again and again! Our 'Sophie' relaxed-fit blouse combines ultimate comfort with a touch of everyday elegance. Crafted from soft, breathable fabric, it's perfect for pairing with jeans for a casual coffee date or smart trousers for an effortlessly chic office look. Feel beautiful, feel Bouchic. 💕
• •More than just a boutique, Bouchic is a passion project born from a love for unique style and the joy of finding that perfect piece. We believe fashion should be fun, inspiring, and make you feel fantastic. Whether you shop with us online or visit our welcoming store on the Isle of Wight, we're here to help you discover treasures that tell your story. Thanks for being part of our Bouchic family! 🥰