Brand Tone

Sophisticated, Discreet, and Trustworthy

Brand Values

• •Discretion
• •Quality & Elegance
• •Natural & Safe

Best Practices

• •Always frame the product as a silent, invisible tool for confidence. Use words like "discreet," "private," "subtle," and "secret."
• •Consistently use elevated language when describing the scent and the product experience. Refer to the "notes" of the fragrance as one would with a fine perfume.
• •The brand's power lies in proactive odor prevention. Copy should always highlight the "before-you-go" application to differentiate it from reactive air fresheners.
• •All visual and written content should mirror the website's minimalist, clean design. Avoid cluttered graphics, loud colors, or overly casual language (like slang or excessive emojis) that would undermine the premium tone.
• •Weave the personal, relatable story of why the product was created into marketing materials. This builds trust and authenticity, reinforcing the brand's commitment to solving a genuine problem effectively and elegantly.

Social Perception

Minimal and largely undefined due to lack of significant online presence beyond its website. It is perceived as a niche player aiming for the premium segment, projecting a high-end, effective, and discreet solution.

Copy Examples

• •Elegance for the Unexpected Moment. Go with confidence, anywhere.
• •A single drop is your silent secret. Our plant-based formula instantly creates a barrier on the water's surface, trapping odors before they begin. All that’s left is a subtle, refined scent of Japanese Yuzu and White Tea. Your discretion is our priority.
• •Redefine Your Bathroom Ritual.
• •The best secrets are the ones you never have to tell. Bottom Drops offers complete peace of mind in a beautifully discreet bottle. The modern alternative to noisy, chemical-filled sprays.
• •Born from a personal need for a better solution, Bottom Drops was created for those who value subtlety and quality. We believe some things should remain private, and smelling great is one of them.