Brand Tone

Professional, Experienced, Service-Oriented, Customer-Focused, Comprehensive, Accessible, Reliable, and Trustworthy.

Brand Values

• •Customer Satisfaction
• •Quality and Variety
• •Expertise and Innovation
• •Reliability and Partnership
• •Accessibility

Best Practices

• •Prioritize "Service-Oriented" Language: Always frame communications around how General Bottle Supply helps the customer achieve their goals. Use words like "support," "solutions," "partner," "expert advice," and "we help you."
• •Emphasize Experience and Reliability: Subtly weave in mentions of their long history ("since 1929" indirectly via Smallflower), family ownership, and premier status to build trust.
• •Maintain Professionalism with Accessibility: While professional, avoid overly technical jargon unless speaking to a highly specialized audience. Keep the language clear, confident, and direct. The tone should be approachable, reflecting their "accessible location" and "lowest minimums" appeal.
• •Highlight Comprehensiveness and Customization: Regularly remind the audience of the vast range of industries served and product types offered, alongside the unique benefit of the "GENERAL CREATIVE" team for bespoke solutions.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media, email marketing, and any advertisements is aligned. Whether it's a detailed product spec sheet or a brief social media update, the core voice of a knowledgeable, helpful, and reliable partner should come through.

Social Perception

Positive for B2B (businesses looking for reliable packaging), Neutral to Positive for B2C/Small Buyers (satisfactory experiences), awareness of scams in the broader market (communicate trustworthiness), industry recognition (participation in industry groups lends credibility).

Copy Examples

• •Headline: Your Vision, Our Packaging Expertise. Partner with General Bottle Supply. Body: From concept to container, General Bottle Supply offers comprehensive packaging solutions. As the West Coast's premier family-owned distributor for over 90 years, we provide quality stock options and innovative custom designs. Low minimums, expert service. Get your complimentary consultation today!
• •Social Media Post: Need reliable packaging, fast? General Bottle Supply has you covered. With thousands of in-stock bottles, jars, and closures, plus custom molding capabilities, we're your one-stop shop. Experience our A+ service! #GeneralBottleSupply #PackagingSolutions #MadeInLA
• •Product Description Snippet: Engineered for [Industry specific need, e.g., product integrity in the food industry] and designed for appeal, our [Specific Bottle Type] offers unparalleled quality. Backed by General Bottle Supply's commitment to service and competitive pricing. Explore the possibilities.
• •Email Subject: Unlock Your Brand's Potential with Custom Packaging by General Bottle. Body: Don't just bottle your product, brand it. General Bottle Supply's in-house 'GENERAL CREATIVE' team is ready to bring your unique vision to life with custom molds, decoration, and sustainable options. Let's create something exceptional together.
• •Website Banner: Quality Bottles & Jars for Every Industry. Low Minimums. Expert Support. That's the General Bottle Supply Promise.