Brand Tone

Passionate and Enthusiastic, Friendly and Approachable, Community-Oriented, Reliable and Efficient, Informative

Brand Values

• •Passion for Gaming
• •Customer Satisfaction
• •Community Building
• •Accessibility
• •Quality

Best Practices

• •Speak from a Gamer's Perspective: Use language and references that resonate with board game and RPG enthusiasts. Show genuine understanding and passion for the products.
• •Prioritize Friendly and Helpful Language: Even when discussing policies or technical aspects, maintain an approachable and supportive tone. Avoid overly corporate or impersonal jargon.
• •Highlight Speed and Reliability: Consistently mention fast shipping and dependable service as key benefits, reinforcing the brand's commitment to customer satisfaction.
• •Foster Community: Encourage interaction, ask questions, and use inclusive language ("fellow gamers," "our community") to build a sense of belonging.
• •Be Enthusiastic (but Authentic): Let the genuine excitement for games shine through. Avoid hype that feels forced, but don't shy away from expressing a love for the hobby. Ensure all claims (like 24hr delivery) are consistently met to maintain trust.

Social Perception

Highly Positive, Trusted by Gamers, Efficient and Professional, Specialized Retailer

Copy Examples

• •Unleash your next adventure! At Bottega Ludica, we're as passionate about games as you are. Dive into our huge collection of board games and RPGs, delivered to your door in 24 hours. Your quest for fun starts here!
• •Ready to weave epic tales? [Game Title] has just landed at Bottega Ludica, and our inner geeks are squealing! Gather your party, grab your dice, and prepare for a journey you won't forget. Got questions? Our friendly team of game lovers is here to help you choose your next obsession!
• •More than just a store, Bottega Ludica is a haven for gamers, built by gamers. We started with a shared love for the thrill of the roll and the joy of a shared story. Now, we're dedicated to bringing that passion to you, with fast shipping, a huge selection, and a community that celebrates every game night.
• •Your Weekend Adventure Awaits! 🎲 New Arrivals & Speedy Shipping from Bottega Ludica!
• •Game night dilemma! You can only pick ONE: an epic strategy board game OR an immersive role-playing campaign? Tell us your pick in the comments! 👇 We love hearing what our amazing Bottega Ludica community is playing!