Brand Tone

Friendly and Approachable, Passionate and Enthusiastic, Nostalgic and Sentimental, Helpful and Customer-Centric, Authentic and Genuine.

Brand Values

• •Authenticity
• •Quality
• •Personalization and Self-Expression
• •Customer Satisfaction
• •Passion
• •Community
• •Nostalgia

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining the brand's tone (e.g., friendly, nostalgic, passionate), key messaging points, "do's and don'ts" for language, and examples of on-brand copy. This ensures anyone writing for the brand is aligned.
• •Focus on "You" and "Your Story": Center the copy around the customer and how the charms allow them to express their individuality, memories, and passions. Use words like "your," "you," "create your own."
• •Embrace Nostalgia Authentically: When referencing the past, do so in a way that feels genuine and relatable. Connect the nostalgic element to the present joy of collecting and wearing charms.
• •Be Conversational and Engaging: Use clear, approachable language. Ask questions in social media copy to encourage interaction. Respond to comments and messages in the established brand voice.
• •Highlight Core Values Consistently: Weave in mentions of authenticity, quality, personalization, and the passion behind the brand in product descriptions, "About Us" sections, and social media content. For instance, reiterate "authentic Italian charms" or "family-owned with a passion for quality."

Social Perception

Positive, Nostalgic Appeal, Trustworthy, Engaging, Specialized Niche

Copy Examples

• •Instagram Post (Product Showcase - Nostalgic & Personal): Remember the jingle of your favorite charm bracelet? ✨ We're bringing back those cherished memories with our authentic Italian charms. Each one is a tiny treasure waiting to tell *your* story. Which charm will you add first? Share your dream combo below! 👇 #BottegaDiAdriana #ItalianCharms #CharmBracelet #Nostalgia #PersonalizedJewelry #MyStoryInCharms
• •Website Banner (Emphasizing Authenticity & Quality): Authentic Italian Charms, Crafted with Love. Discover the quality and tradition of Bottega di Adriana. Start building your unique story today. Free shipping on orders over $40!
• •Email Subject Line (Promotional - Friendly & Exciting): Psst! Your Next Favorite Charm Just Arrived! ✨ Explore New Arrivals at Bottega di Adriana!
• •TikTok Video Caption (Engaging & Community-Focused): Packing your gorgeous charm orders today! 🥰 We LOVE seeing the unique combinations you create. What story does your bracelet tell? Show us using #BottegaDiAdrianaStories! #ItalianCharms #CharmTok #SmallBusiness #JewelryAddict #PersonalizedGifts
• •Facebook Ad (Highlighting Self-Expression & Value): Express Yourself, One Charm at a Time! 🇮🇹✨ At Bottega di Adriana, find authentic Italian charms to build a bracelet as unique as you are. High quality, endless possibilities. Shop our collections now and enjoy free shipping over $40! Perfect for gifting (or treating yourself!).