Brand Tone

Informative, Confident, Sophisticated, Approachable, and Trustworthy

Brand Values

• •Efficacy & Results
• •Science & Innovation
• •Quality Ingredients
• •Transparency
• •Skin Health for All
• •Multifunctionality & Efficiency

Best Practices

• •Lead with Benefits, Support with Science: Start by highlighting the visible results or solutions users can expect. Then, briefly explain the key ingredients or technology that makes it possible, using terms like "biotechnology," "clinically proven actives," or "potent botanical extracts."
• •Use Confident and Empowering Language: Employ strong verbs and affirmative statements. Words like "transform," "reveal," "discover," "unlock," and "powerful" resonate with the brand's results-oriented approach. Avoid hesitant or vague phrasing.
• •Maintain an Educated but Accessible Tone: While referencing scientific concepts (e.g., "bioferments," "microbiome," "antioxidants"), explain them simply or focus on their tangible benefits to the skin. Avoid overly technical jargon that could alienate the average consumer.
• •Emphasize Quality and Premium Nature: Consistently use descriptors that convey high quality, such as "supercharged," "concentrated," "advanced formula," "clinical-grade," and "premium ingredients."
• •Incorporate Authenticity through Testimonials (Implicitly or Explicitly): Even if not directly quoting, channel the positive experiences and enthusiasm found in customer reviews. Phrases like "Join countless others who've transformed their skin" or "Experience the results our customers rave about" can be effective.

Social Perception

Positive customer experiences, trusted for sensitive skin, appreciation for formulation, seen as a high-quality Mexican brand.

Copy Examples

• •Headline: Unlock Your Skin's Potential. Discover Bottami. Body: Tired of empty promises? Bottami delivers visible results powered by a synergistic blend of nature and cutting-edge biotechnology. Our supercharged serums, rich in clinical-grade actives, transform your skin from within. Experience the Bottami difference. #ScienceMeetsSkincare #BottamiGlow
• •Headline: The Science of Radiance. Bottami's Vitamin C + Glutathione Serum. Body: Don't just dream of luminous skin. Achieve it. Bottami’s potent Vitamin C & Glutathione Brightening Serum is expertly formulated to visibly reduce dark spots, even skin tone, and restore your natural radiance. Backed by science, loved by skin. #TargetedSkincare #BottamiResults
• •Headline: Age Gracefully? No, Age Powerfully. With Bottami. Body: Redefine your skin's age. Our Peptides & Microalgae Firming Serum is a testament to biotechnological innovation, clinically formulated to lift, firm, and smooth. See a visible reduction in lines and a surge in youthful vitality. It’s not just skincare, it’s a statement. #AntiAgingRevolution #BottamiBioTech
• •Headline: Sensitive Skin? Meet Your Soothing Solution. Body: Experience powerful results, gently. Bottami skincare is formulated for all skin types, including the most sensitive. Our carefully selected natural extracts and bio-active ingredients work in harmony to calm, repair, and rejuvenate without irritation. Trust Bottami for healthy, happy skin. #GentleButEffective #BottamiCare
• •Headline: Simplify Your Routine, Amplify Your Results. Body: Introducing Bottami’s multifunctional skincare: where potent botanicals meet advanced biotechnology. Each formula is designed to address multiple concerns, delivering comprehensive care without the complexity. Achieve your best skin, effortlessly. #SmartSkincare #BottamiEfficiency