Brand Tone

Authentic, Relatable, Community-Focused, Passionate, Enthusiastic, Practical, Performance-Oriented, Confident, Empowering, Approachable, Friendly

Brand Values

• •Authenticity
• •Quality
• •Comfort & Functionality
• •Customer-Centricity
• •Ethical & Local Manufacturing
• •Integrity
• •Confidence
• •Balance
• •Community
• •Sustainability

Best Practices

• •Embrace Authenticity: Write from a place of genuine passion for the equestrian lifestyle. Share real stories, rider experiences, and the 'why' behind the brand. Avoid overly corporate or impersonal language.
• •Prioritize 'Comfort' and 'Performance': These are core to BOTORI's appeal. Consistently highlight how the apparel feels, functions, and supports the rider's active life, using descriptive words that evoke ease and capability.
• •Foster Community: Use inclusive language ('our herd,' 'fellow riders,' 'join the conversation'). Encourage interaction, ask questions, and feature user-generated content to make customers feel like part of the BOTORI family.
• •Speak the Rider's Language: Incorporate terms and scenarios that resonate with equestrians (e.g., 'posting trots,' 'hunter land,' 'barn chores,' 'horsegirlvibes'). This shows understanding and builds rapport.
• •Maintain a Confident yet Approachable Voice: Reflect the quality and a 'designed by riders, for riders' expertise, while remaining friendly, open to feedback, and focused on the customer's experience and needs.

Social Perception

Highly Positive, Innovative, Problem-Solving, Versatile, Good Value, Responsive, Engaged, Cult Following

Copy Examples

• •Headline: From Sunrise Rides to Sunset Strolls: Live Your Equestrian Life in BOTORI. Body: Designed by riders, for riders who demand more. Our apparel blends ultimate comfort with enduring style, so you can conquer the arena and your day with confidence. Feel the BOTORI difference – crafted for every moment. #BOTORILife #StableToStreet
• •Headline: Finally, Riding Wear That Gets You. Body: Tired of choosing between comfort and looking the part? BOTORI delivers breathable, technical fabrics that feel like a second skin, with the flattering fit you deserve. Pockets? Yes. Performance? Absolutely. Ride on. #BOTORIEquipped #RiderDesigned
• •Headline: Your Passion. Our Priority. Performance You Can Trust. Body: At BOTORI, we obsess over the details so you can focus on your ride. Ethically made in the USA, our apparel is built for durability, comfort, and that perfect 'put-together' feel, in and out of the saddle. Join the BOTORI herd. #AmericanMadeEquestrian #BOTORIValues
• •Headline: More Than Just Apparel: It's a BOTORI Lifestyle. Body: We believe in gear that works as hard as you do, and looks great doing it. Connect with a community that shares your passion and discover apparel that truly understands the balance of an equestrian life. Authentic. Confident. BOTORI. #EquestrianCommunity #BOTORIConfidence
• •Headline: The Barn is Your Happy Place. Your Clothes Should Be Too. Body: Experience the joy of riding tights and tops so comfortable, you'll forget you're wearing them (except for all the compliments!). Performance fabrics, smart design, and a touch of equestrian flair for your everyday adventures. #ComfortInTheSaddle #BOTORIStyle