Brand Tone

Elegant, Bespoke, and Trustworthy.

Brand Values

• •Uniqueness and Individuality
• •Quality and Craftsmanship
• •Expertise and Authority
• •Customer-Centric Service

Best Practices

• •Lead with Elegance: Always use sophisticated and aspirational language. Avoid slang, overly casual phrasing, or aggressive sales tactics. Focus on words like "curated," "handcrafted," "bespoke," "luminous," and "timeless."
• •Center the Founder's Expertise: Regularly reference Boe Wright's background and artistry. This builds trust and reinforces the brand's authority. Phrases like "From the studio of Boe Wright" or "Designed with an artist's eye" connect the product to its expert creator.
• •Speak to the Bride's Dream: Frame the copy around the bride's personal journey and vision. Use emotional, evocative language that focuses on how the accessories will make her *feel*—confident, beautiful, and unique.
• •Emphasize Customization: The bespoke service is a major differentiator. Ensure this is a consistent message across all platforms, from product pages to social media bios, highlighting the collaborative and personal nature of the process.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy is reflected in the visual presentation. Use high-quality, professional imagery that is light, airy, and romantic. The clean, luxurious aesthetic of the visuals should match the refined elegance of the words.

Social Perception

Botias Accessories is perceived as a high-end, luxury bridal accessories brand. Customers view it as a source for beautiful, high-quality, and often custom-made pieces that add a perfect finishing touch to their wedding day look. The founder, Boe Wright, is seen as a talented and professional artist who is a pleasure to work with. The brand is associated with prestigious wedding publications and suppliers, enhancing its reputation for quality and style within the industry.

Copy Examples

• •Your bridal vision, brought to life. More than an accessory, this is a story waiting to be told. Collaborate with our founder, Boe, to design a bespoke headpiece that is uniquely, exquisitely yours.
• •The Final Touch. Discover our collection of bridal earrings, where timeless elegance meets modern romance. Each pair is crafted to capture the light and illuminate your glow.
• •Born from over 19 years of bridal beauty expertise, Botias Accessories was founded on a simple belief: every bride deserves to feel seen. We go beyond accessories, offering heirloom-quality pieces and a bespoke design experience to honour your individual style.
• •The quiet luxury of a perfect detail. Our handcrafted veils and hairpins are designed to be the breathtaking final flourish to your bridal ensemble. What piece will complete your story?
• •An Heirloom in the Making | Explore Our Bespoke Bridal Service